Analysis of consumer behaviour in the UK footwear market

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Analysis of consumer behaviour in the UK footwear market

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dc.contributor.advisor Day, Janine
dc.contributor.author Pospíšilová, Alena
dc.date.accessioned 2013-10-21T13:08:45Z
dc.date.available 2013-10-21T13:08:45Z
dc.date.issued 2013-06-21
dc.identifier Elektronický archiv Knihovny UTB cs
dc.identifier.uri http://hdl.handle.net/10563/25659
dc.description.abstract Cílem mé bakalářské práce je zjistit hlavní znaky chování spotřebitele na obuvnickém trhu ve Velké Británii, který v posledních letech zaznamenal značné změny. Výzkum se podrobně zabývá zjišťováním rozdílů ve spotřebitelském chování mezi pohlavími a zvolenými věkovými skupinami. Následně tato práce zkoumá využitelnosti teorie "Gerontografických segmentů", který vysvětluje chování spotřebitelů starších 55 let. Závěr práce je věnován zjišťování současné míry loajality zákazníků vůči zvoleným značkám a prodejcům obuvi. cs
dc.format 88 s. cs
dc.format.extent 1468542 bytes cs
dc.format.mimetype application/pdf cs
dc.language.iso cs
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject Chování spotřebitele cs
dc.subject segmentace cs
dc.subject generace Baby Boomers cs
dc.subject generace Baby Busters cs
dc.subject Generace X a Y cs
dc.subject Millennials cs
dc.subject Gerontografické segmenty cs
dc.subject spotřebitelské chování v módě cs
dc.subject spotřebitelské chování na obuvnickém trhu cs
dc.subject loajalita zákazníka cs
dc.subject Consumer behaviour en
dc.subject Segmentation en
dc.subject Baby Boomers en
dc.subject Baby Busters en
dc.subject Generation X and Y en
dc.subject Millennials en
dc.subject The Gerontographic Segments en
dc.subject Consumer Behaviour in Fashion en
dc.subject Consumer Behaviour in the Footwear Market en
dc.subject Brand Loyalty en
dc.title Analysis of consumer behaviour in the UK footwear market cs
dc.title.alternative Analysis of consumer behaviour in the UK footwear market en
dc.type bakalářská práce cs
dc.contributor.referee Harvey, David
dc.date.accepted 2013-10-02
dc.description.abstract-translated During the past couple of years, the UK footwear market has gone through a considerable transformation. Demand has significantly changed, thus has consumer behaviour. Therefore, the aim of this study was set to analyse the main aspects of consumer behaviour currently prevailing in the market. Furthermore, the major research was focused on exploring gender and generational differences in purchasing behaviour and consequently examining the current state of brand loyalty in the UK footwear market. The research was based on a questionnaire, which has been distributed to fashion and footwear associations and several universities in the UK. The questionnaire was sent via a social network and the network of the University of Huddersfield. Due to an insufficient number of responses, further research was carried out on a Huddersfield University campus. Results of the questionnaire showed very noticeable differences between women's and men's attitudes toward shoe shopping. Although a vast majority of women stated a strong positive relation toward footwear, men showed a significantly more moderate attitude. The results also indicated that nowadays, young consumers purchase rationally and carefully. The research has also revealed markedly low brand loyalty, which suggests that footwear brands/retailers may need to adjust their current offer, which has been found unsatisfactory. en
dc.description.department Ústav podnikové ekonomiky cs
dc.description.result obhájeno cs
dc.parent.uri http://hdl.handle.net/10563/117 cs
dc.parent.uri http://hdl.handle.net/10563/220 cs
dc.thesis.degree-discipline Management a ekonomika, specializace Management a ekonomika podniku cs
dc.thesis.degree-discipline Management and Economics Specialization: Enterprise Management and Economics en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Bc. cs
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 32927
utb.result.grade A
dc.date.submitted 2013-08-12


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