Optimalizace PPC kampaní pro vybranou firmu

Šifferová, Monika

Optimalizace PPC kampaní pro vybranou firmu

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Language: English čeština

Optimalizace PPC kampaní pro vybranou firmu

dc.contributor.advisor	Kramoliš, Jan
dc.contributor.author	Šifferová, Monika
dc.date.accessioned	2022-07-15T09:23:48Z
dc.date.available	2022-07-15T09:23:48Z
dc.date.issued	2022-02-11
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/51587
dc.description.abstract	Diplomová práca sa zaoberá projektom optimalizácie PPC kampaní pre vybranú firmu. Teoretická časť práce sa zameriava konkrétne na online marketing a jeho využitie v PPC systémoch v nástroji Google Ads a Meta Business Manager. V analytickej časti je charakterizovaná firma, jej doterajšie marketingové činnosti v online priestore a webové stránky firmy, za pomoci SWOT analýzy a funnelovej analýzy. Z analytickej časti ďalej vychádza projektová časť, ktorá obsahuje návrh projektu na optimalizáciu PPC kampaní od tvorby kampaní, ich optimalizácii až k vyhodnoteniu. Projekt je nakoniec podrobený časovou, nákladovou a rizikovou analýzu.
dc.format	103 s. (135 532 znakov)
dc.language.iso	cs
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	PPC	cs
dc.subject	Facebook	cs
dc.subject	Instagram	cs
dc.subject	Google Ads	cs
dc.subject	Meta Business Manager	cs
dc.subject	PPC	en
dc.subject	Facebook	en
dc.subject	Instagram	en
dc.subject	Google Ads	en
dc.subject	Meta Business Manager	en
dc.title	Optimalizace PPC kampaní pro vybranou firmu
dc.title.alternative	Optimization of PPC Campaigns for the Chosen Company
dc.type	diplomová práce	cs
dc.contributor.referee	Kubík, Josef
dc.date.accepted	2022-06-21
dc.description.abstract-translated	The diploma thesis deals with the project of optimizing PPC campaigns for a selected company. The theoretical part of the thesis focuses specifically on online marketing and its use in PPC systems in Google Ads and Meta Business Manager. The analytical part characterizes the company, its current marketing activities in the online space and the company's website with the help of SWOT analysis and Funnel analysis. The analytical part is related to the project part, which contains a project proposal for the optimization of PPC campaigns from the creation of campaigns, their optimization to evaluation. The project is ultimately subjected to time, cost and risk analysis.
dc.description.department	Ústav managementu a marketingu
dc.thesis.degree-discipline	Design management	cs
dc.thesis.degree-discipline	Design Management	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Ing.
dc.thesis.degree-program	Management a marketing	cs
dc.thesis.degree-program	Management and Marketing	en
dc.identifier.stag	61799
dc.date.submitted	2022-04-22