Potenzial von Location-Based Services im B2C Marketing

Ponížilová, Lucie

Potenzial von Location-Based Services im B2C Marketing

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Language: English čeština

Potenzial von Location-Based Services im B2C Marketing

dc.contributor.advisor	Simon, Gerhard
dc.contributor.author	Ponížilová, Lucie
dc.date.accessioned	2018-07-04T15:01:57Z
dc.date.available	2018-07-04T15:01:57Z
dc.date.issued	2017-11-10
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/43579
dc.description.abstract	Diese Bachelorarbeit beschäftigt sich mit der Erforschung des Potenzials von standortbezogenen Dienstleistungen im B2C-Marketing. In der ersten Hälfte des theoretischen Teils wird das Grundprinzip der Location-Based Services definiert und deren Hauptanwendung beschrieben. Die zweite Hälfte des theoretischen Teils beschäftigt sich mit dem Marketing, das diese Dienstleistungen ausnutzt. Auch die Begriffe Online-Marketing, B2C Marketing und Location Based Marketing werden definiert. Im praktischen Teil wird dieser Service an einem konkreten Fall in der Tschechischen Republik bei der Online-Firma Košík.cz vorgestellt.
dc.format	60 s. (84 427 znaků)
dc.language.iso	de
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	Location-Based Services	cs
dc.subject	B2C Marketing	cs
dc.subject	Online Supermarkt	cs
dc.subject	Online Marketing	cs
dc.subject	Košík.cz	cs
dc.subject	Location-Based Services	en
dc.subject	B2C Marketing	en
dc.subject	Online Supermarkt	en
dc.subject	Online Marketing	en
dc.subject	Košík.cz	en
dc.title	Potenzial von Location-Based Services im B2C Marketing
dc.title.alternative	The Potential of Location-Based Services in B2C Marketing
dc.type	bakalářská práce	cs
dc.contributor.referee	Šilhánová, Renata
dc.date.accepted	2018-05-22
dc.description.abstract-translated	The bachelor's thesis deals with researching the potential of location-based services in B2C marketing. The first half of the theoretical part defines the basic principle of location-based services and describes its main application. The second half of the theoretical part deals with the marketing that uses these services. The terms online marketing, B2C marketing and location-based marketing are also defined. In the practical part, this service is presented in the specific case at the online supermarket Košík.cz. located in the Czech Republic.
dc.description.department	Ústav moderních jazyků a literatur
dc.thesis.degree-discipline	Německý jazyk pro manažerskou praxi	cs
dc.thesis.degree-discipline	German for Business Administration	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Humanities	en
dc.thesis.degree-name	Bc.
dc.thesis.degree-program	Filologie	cs
dc.thesis.degree-program	Philology	en
dc.identifier.stag	48979
utb.result.grade	D
dc.date.submitted	2018-05-02
local.subject	LBS služby	cs
local.subject	on-line služby	cs
local.subject	supermarkety	cs
local.subject	B2C	cs
local.subject	location based services	en
local.subject	online services	en
local.subject	supermarkets	en
local.subject	B2C - business to customer	en