An Analysis of Selected Word Forming Processes in the Area of Marketing

Kondrlová, Monika

An Analysis of Selected Word Forming Processes in the Area of Marketing

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Language: English čeština

An Analysis of Selected Word Forming Processes in the Area of Marketing

dc.contributor.advisor	Drábková, Lenka
dc.contributor.author	Kondrlová, Monika
dc.date.accessioned	2018-07-04T15:00:47Z
dc.date.available	2018-07-04T15:00:47Z
dc.date.issued	2017-11-10
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/41812
dc.description.abstract	Marketing je nevyhnutnou súčasťou modernej konzumnej spoločnosti. Je to zároveň oblasť rýchleho rozvoja a jazyk sa mnohokrát využíva na oslovovanie nových či súčasných zákazníkov, no je taktiež súčasne dôležitým nástrojom komunikácie medzi "makreťákmi"navzájom. A keďže v oblasti marketingu neustále vznikajú nové postupy a teórie, je marketing aj oblasťou kde vznikajú nové slová častejšie ako v iných oblastiach jazyka. Bakalárska práca sa zaoberá lingvistickými znakmi slovotvorných procesov vo vybranej oblasti marketingu.
dc.format	53 s (81 179)
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	slovotvorba	cs
dc.subject	marketing	cs
dc.subject	business	cs
dc.subject	zlozene slova	cs
dc.subject	skratky	cs
dc.subject	odvodzovanie	cs
dc.subject	word formation	en
dc.subject	marketing	en
dc.subject	business	en
dc.subject	compound words	en
dc.subject	abbreviations	en
dc.subject	derivation	en
dc.title	An Analysis of Selected Word Forming Processes in the Area of Marketing
dc.title.alternative	An Analysis of Selected Word Forming Processes in the Area of Marketing
dc.type	bakalářská práce	cs
dc.contributor.referee	Dujka, Petr
dc.date.accepted	2018-06-13
dc.description.abstract-translated	Marketing is inevitable part of modern consumer society. It is simultaneously an area of the large growth and the language is often used to attract new and also current customers, but the langauge is also important tool in the communication among the marketers. And because the marketing is the area where new approaches and theories are frequently developed, complex and compound words are created in the marketing more often than in other areas of the langauge. This Bachelor's Thesis focuses on the linguistic features of word formation in the selected area of the marketing.
dc.description.department	Ústav moderních jazyků a literatur
dc.thesis.degree-discipline	Anglický jazyk pro manažerskou praxi	cs
dc.thesis.degree-discipline	English for Business Administration	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Humanities	en
dc.thesis.degree-name	Bc.
dc.thesis.degree-program	Filologie	cs
dc.thesis.degree-program	Philology	en
dc.identifier.stag	49396
utb.result.grade	C
dc.date.submitted	2018-05-03
local.subject	tvoření slov	cs
local.subject	marketing	cs
local.subject	word formation	en
local.subject	marketing	en