Project Of Email Marketing Campaign for Selected Company

Abstract

Nowadays email marketing is being considered as a cost-effective marketing tool for different organizations to market their products or services. Purcari wine is an old wine brand in Moldovan market. The purpose of this thesis is to suggest the new market expansion strategy and overall marketing strategy for Purcari wine in Moldova by introducing an email marketing campaign. The thesis will analyze the current marketing situation of Purcari wine and formulate the strategy of email marketing project, which can help company for acquisition or retention; This paper is more focused on acquisition email marketing, marketing designed to win rather than retain customers.