Analýza současného postavení marketingové komunikace ve firmě BELVE s.r.o.

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Analýza současného postavení marketingové komunikace ve firmě BELVE s.r.o.

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dc.contributor.advisor Medek, Michal
dc.contributor.author Susko, Miroslav
dc.date.accessioned 2016-06-06T08:32:14Z
dc.date.available 2016-06-06T23:00:28Z
dc.date.issued 2005-03-14
dc.identifier Elektronický archiv Knihovny UTB
dc.identifier.uri http://hdl.handle.net/10563/36338
dc.description.abstract V teoretickej časti som spracoval dostupné zdroje týkajúce sa marketingovej komunikácie. V analytickej časti som predstavil firmu, aby mal čitateľ predstavu o činnosti firmy a popísal jej súčastné postavenie marketingovej komunikácie. Formou dotazníku som analyzoval preferencie odberateľov. Z vyhodnotenia dotazníku som vyvodil závery, ktoré som zhrnul a vypracoval odporučenia pre zlepšenie marketingovej komunikácie firmy.
dc.format 57 s.,2 s.příloh
dc.format.extent 325306
dc.language.iso cs
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Práce bude přístupná pouze v rámci univerzity od 20.05.2015
dc.subject marketingová komunikácia cs
dc.subject reklama cs
dc.subject osobný predaj cs
dc.subject pubilc relations cs
dc.subject priamy marketing cs
dc.subject podpora predaja cs
dc.subject marketing communication en
dc.subject promotion en
dc.subject personal selling en
dc.subject public relations en
dc.subject direct marketing en
dc.subject sales promotion en
dc.title Analýza současného postavení marketingové komunikace ve firmě BELVE s.r.o.
dc.title.alternative The Analysis of Contemporary Position of Marketing Communication in the Firm Belve Ltd
dc.type bakalářská práce cs
dc.contributor.referee Ševčíková, Lenka
dc.date.accepted 2005-06-15
dc.description.abstract-translated The theoretical part takes into consideration accessible sources that are related to marketing communication issue. In the analytical part I introduce the company profile so the reader will be able to get a good overview of company activities and the position of its marketing communication. There has been done research by the means of a questionnaire, which is assessed in the second part and the results are, together with links to the theoretical solutions, presented in the form of recommendations, which should help increase the efficiency of marketing communication of the company.
dc.description.department Ústav managementu
dc.rights.auth IP
dc.thesis.degree-discipline Management a ekonomika cs
dc.thesis.degree-discipline Management and economics en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Bc.
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 1617
utb.result.grade D
dc.date.submitted 2005-05-20


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