Analýza současného postavení marketingové komunikace ve firmě BELVE s.r.o.
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dc.contributor.advisor |
Medek, Michal
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dc.contributor.author |
Susko, Miroslav
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dc.date.accessioned |
2016-06-06T08:32:14Z |
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dc.date.available |
2016-06-06T23:00:28Z |
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dc.date.issued |
2005-03-14 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
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dc.identifier.uri |
http://hdl.handle.net/10563/36338
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dc.description.abstract |
V teoretickej časti som spracoval dostupné zdroje týkajúce sa marketingovej komunikácie. V analytickej časti som predstavil firmu, aby mal čitateľ predstavu o činnosti firmy a popísal jej súčastné postavenie marketingovej komunikácie. Formou dotazníku som analyzoval preferencie odberateľov. Z vyhodnotenia dotazníku som vyvodil závery, ktoré som zhrnul a vypracoval odporučenia pre zlepšenie marketingovej komunikácie firmy. |
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dc.format |
57 s.,2 s.příloh |
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dc.format.extent |
325306 |
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dc.language.iso |
cs |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Práce bude přístupná pouze v rámci univerzity od 20.05.2015 |
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dc.subject |
marketingová komunikácia
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cs |
dc.subject |
reklama
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cs |
dc.subject |
osobný predaj
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cs |
dc.subject |
pubilc relations
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cs |
dc.subject |
priamy marketing
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cs |
dc.subject |
podpora predaja
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cs |
dc.subject |
marketing communication
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en |
dc.subject |
promotion
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en |
dc.subject |
personal selling
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en |
dc.subject |
public relations
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en |
dc.subject |
direct marketing
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en |
dc.subject |
sales promotion
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en |
dc.title |
Analýza současného postavení marketingové komunikace ve firmě BELVE s.r.o. |
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dc.title.alternative |
The Analysis of Contemporary Position of Marketing Communication in the Firm Belve Ltd |
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dc.type |
bakalářská práce |
cs |
dc.contributor.referee |
Ševčíková, Lenka |
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dc.date.accepted |
2005-06-15 |
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dc.description.abstract-translated |
The theoretical part takes into consideration accessible sources that are related to marketing communication issue. In the analytical part I introduce the company profile so the reader will be able to get a good overview of company activities and the position of its marketing communication. There has been done research by the means of a questionnaire, which is assessed in the second part and the results are, together with links to the theoretical solutions, presented in the form of recommendations, which should help increase the efficiency of marketing communication of the company. |
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dc.description.department |
Ústav managementu |
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dc.rights.auth |
IP |
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dc.thesis.degree-discipline |
Management a ekonomika |
cs |
dc.thesis.degree-discipline |
Management and economics |
en |
dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
dc.thesis.degree-name |
Bc. |
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dc.thesis.degree-program |
Ekonomika a management |
cs |
dc.thesis.degree-program |
Economics and Management |
en |
dc.identifier.stag |
1617
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utb.result.grade |
D |
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dc.date.submitted |
2005-05-20 |
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