Analýza zákaznického servisu v podniku
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dc.contributor.advisor |
Taraba, Pavel
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dc.contributor.author |
Holečková, Gabriela
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dc.date.accessioned |
2013-10-11T13:13:28Z |
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dc.date.available |
2013-10-11T13:13:28Z |
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dc.date.issued |
2013-02-25 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
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dc.identifier.uri |
http://hdl.handle.net/10563/24221
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dc.description.abstract |
Predmetom bakalárskej práce s názvom ?Analýza zákaznického servisu v podniku? je na základe teoretických poznatkov zistiť stav zákaznického servisu, úplnosť služieb poskytovaných zákazníkom v analyzovanom podniku eMKa Plus, s.r.o. Podkladom pre zistenie týchto informácií sú interné zdroje analyzovanej spoločnosti a konzultácie s pracovníkmi spoločnosti. Výsledkom je návrh na zlepšenie kvality a výkonu zákaznického servisu. |
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dc.format |
67 s. (91 769 znakov) |
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dc.format.extent |
2156842 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
sk |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Bez omezení |
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dc.subject |
Zákaznícky servis
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dc.subject |
Služba
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dc.subject |
Marketing
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dc.subject |
Vyhodnocovanie
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dc.subject |
Customer service
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dc.subject |
Service
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dc.subject |
Marketing
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dc.subject |
Evaluation
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dc.title |
Analýza zákaznického servisu v podniku |
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dc.title.alternative |
Analysis of Customer Service in the Company |
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dc.type |
bakalářská práce |
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dc.contributor.referee |
Bilíková, Jana |
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dc.date.accepted |
2013-06-03 |
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dc.description.abstract-translated |
The theme of the bachelor thesis is ?Analysis of customer service in the company?. The aim of this thesis based on theoretical knowledge is the identity of the the state of customer service, integrity of financed services provided to customers in the analyzed company eMKa Plus, s.r.o. Internal resources of the company and consultations with the workers in the company serve as the basis for the analysis. The result is a proposal for improving the quality and performance of customer service. |
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dc.description.department |
Ústav logistiky |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/106
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dc.parent.uri |
http://hdl.handle.net/10563/220
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dc.thesis.degree-discipline |
Logistika a management |
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dc.thesis.degree-discipline |
Logistics and Management |
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dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta logistiky a krizového řízení |
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dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Logistics and Crisis Management |
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dc.thesis.degree-name |
Bc. |
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dc.thesis.degree-program |
Ekonomika a management |
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dc.thesis.degree-program |
Economics and Management |
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dc.identifier.stag |
31129
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utb.result.grade |
A |
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dc.date.submitted |
2013-04-30 |
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local.subject |
vztahy se zákazníky
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local.subject |
doprovodné služby
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cs |
local.subject |
zákaznické služby
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cs |
local.subject |
customer relationship management
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en |
local.subject |
customer services
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en |
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