| dc.contributor.advisor |
Taraba, Pavel
|
|
| dc.contributor.author |
Radenová, Martina
|
|
| dc.date.accessioned |
2013-10-07T15:10:00Z |
|
| dc.date.available |
2013-10-07T15:10:00Z |
|
| dc.date.issued |
2011-12-15 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/21898
|
|
| dc.description.abstract |
Bakalárska práca je zameraná na problematiku nových trendov v marketingu a vyhodnocuje využívanie marketingových nástrojov spoločnosti QEX, a.s V teoretickej časti sa práca zameriava na využívanie marketingovej komunikácie na internete. Bližšie rozoberá jednotlivé formy nových trendov, medzi ktoré patrí event marketing, guerilla marketing, buzzmarketing alebo virálny marketing, či využívanie sociálnych sietí na účely marketingu. Praktická časť sa zaoberá zhodnotením marketingových aktivít spoločnosti QEX, a.s Na základe poskytnutých informácii zo strany spoločnosti a spracovaného dotazníka, boli spoločnosti navrhnuté nové možnosti a ich aplikácia. |
cs |
| dc.format |
76 s. (73 389 znaků) |
cs |
| dc.format.extent |
2321363 bytes |
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| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
nové trendy
|
cs |
| dc.subject |
marketingová komunikácia
|
cs |
| dc.subject |
sociálne siete
|
cs |
| dc.subject |
internet
|
cs |
| dc.subject |
event marketing
|
cs |
| dc.subject |
komunikácia so zákazníkmi
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
new trends
|
en |
| dc.subject |
marketing communication
|
en |
| dc.subject |
social networks
|
en |
| dc.subject |
Internet
|
en |
| dc.subject |
event marketing
|
en |
| dc.subject |
communication with consumers
|
en |
| dc.subject |
advertising
|
en |
| dc.title |
Nové trendy v marketingu a jejich aplikace ve vybrané společnosti |
cs |
| dc.title.alternative |
New Trends in Marketing and their Assertion in the Company |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Tomaštík, Marek |
|
| dc.date.accepted |
2012-06-06 |
|
| dc.description.abstract-translated |
Submitted bachelor work is centred on new marketing trends. In this work we analyzed marketing tools application of particular company QEX, a.s Theoretical part of bachelor work is oriented at usage of marketing communication published on the Internet. It is closer aimed on respective forms of new marketing trends such as event marketing, guerilla marketing, buzzmarketing and viral marketing; and also social network usage for marketing purposes. Practical part of this work proceeds on marketing activity evaluation of QEX, a.s. company. Based on information provided by this particular company and also on information ob-tained by answer sheets interpretation, we suggested new marketing opportunities and their applications to QEX, a.s. company. |
en |
| dc.description.department |
Ústav logistiky |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/106
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Logistika a management |
cs |
| dc.thesis.degree-discipline |
Logistics and Management |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta logistiky a krizového řízení |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Logistics and Crisis Management |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
27206
|
|
| utb.result.grade |
A |
|
| dc.date.submitted |
2012-05-10 |
|
| local.subject |
marketingová komunikace
|
cs |
| local.subject |
internetový marketing
|
cs |
| local.subject |
communication in marketing
|
en |
| local.subject |
Internet marketing
|
en |
