| dc.contributor.advisor |
Chovancová, Miloslava
|
|
| dc.contributor.author |
Turečková, Iveta
|
|
| dc.date.accessioned |
2012-03-09T07:41:47Z |
|
| dc.date.available |
2012-03-09T07:41:47Z |
|
| dc.date.issued |
2011-05-30 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/15314
|
|
| dc.description.abstract |
Má bakalářské práce se zaměřuje na obecné informace o trhu, ekologickém zemědělstvím a biopotravinách. Popisuje označování biopotravin, bio značky a kontrolní organizace, výhody biopotravin a nakupování biopotravin. Cílem mé bakalářské práce je rozbor SWOT analýzy biopotravin, navržení obecného mar-ketingového mixu pro výrobce biopotravin a vyhodnocení statistiky spotřeby biopotravin. |
cs |
| dc.format |
71 s. (12 485 znaků) |
cs |
| dc.format.extent |
1688348 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Klíčová slova: trh
|
cs |
| dc.subject |
biopotraviny
|
cs |
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
statistika
|
cs |
| dc.subject |
Keywords: market
|
en |
| dc.subject |
organic food
|
en |
| dc.subject |
marketing mix
|
en |
| dc.subject |
statistics
|
en |
| dc.title |
Trh biopotravin v České republice |
cs |
| dc.title.alternative |
The Organic Food Market in the Czech Republic |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Dvořáková, Monika |
|
| dc.date.accepted |
2011-06-09 |
|
| dc.description.abstract-translated |
The theoretical part of the Bachelor's Thesis aims at common information of the market, ecological agriculture and organic food. It describes labelling of organic food, brand names of organic food, control authorities, organic food benefits plus organic food shopping. The aim of my Bachelor's Thesis is an analysis of the SWOT organic food analysis, then a proposal of common marketing mix for organic food producers plus evaluation of the organic food consumption statistics. |
en |
| dc.description.department |
Ústav technologie a mikrobiologie potravin |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/144
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Technologie a řízení v gastronomii |
cs |
| dc.thesis.degree-discipline |
Technology and Management in Gastronomy |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta technologická |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Technology |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Chemie a technologie potravin |
cs |
| dc.thesis.degree-program |
Chemistry and Food Technologies |
en |
| dc.identifier.stag |
22697
|
|
| dc.date.assigned |
2011-02-11 |
|
| utb.result.grade |
B |
|
