Vliv certifikačních norem kvality na marketing a management vybrané společnosti
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| dc.contributor.advisor |
Mrázková, Lucia
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| dc.contributor.author |
Hanzlíková, Nikola
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| dc.date.accessioned |
2021-07-26T07:17:34Z |
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| dc.date.available |
2021-07-26T07:17:34Z |
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| dc.date.issued |
2021-01-15 |
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| dc.identifier |
Elektronický archiv Knihovny UTB |
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| dc.identifier.uri |
http://hdl.handle.net/10563/46701
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| dc.description.abstract |
Diplomová práce se zabývá vlivem certifikačních norem na marketing a management ve vybraném podnikatelském subjektu. Ve společnosti již byl zaveden systém managementu kvality v souladu s normou ISO 9001:2001. Cílem této práce je úspěšný re-certifikační au-dit a tím i prohlášení o shodě s normou ISO 9001:2016. Podstatou řešení je zhodnocení současného stavu marketingu a současného stavu procesu řízení kvality. Součástí práce jsou vypracované analýzy a řešení, které umožní implementaci normy ISO 9001:2016 a následná integrace sytému do vybrané společnosti. |
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| dc.format |
123 s. (19 804 znaků) |
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| dc.language.iso |
cs |
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| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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| dc.rights |
Bez omezení |
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| dc.subject |
systém managementu jakosti
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cs |
| dc.subject |
ISO normy
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cs |
| dc.subject |
FMEA
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cs |
| dc.subject |
certifikace
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cs |
| dc.subject |
kvalita
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cs |
| dc.subject |
Quality Management Systém
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en |
| dc.subject |
ISO Standards
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en |
| dc.subject |
FMEA
|
en |
| dc.subject |
Certification
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en |
| dc.subject |
Quality
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en |
| dc.title |
Vliv certifikačních norem kvality na marketing a management vybrané společnosti |
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| dc.title.alternative |
The Influence of Quality Certification Standards on the Marketing and Management of the Selected Company |
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| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Vydrová, Janka |
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| dc.date.accepted |
2021-06-22 |
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| dc.description.abstract-translated |
The diploma thesis deals with the influence of certification standards on marketing and management in a selected business entity. The company has already implemented a quality management system by following per under the ISO 9001: 2001 standard. The aim of this work is a successful re-certification audit and thus a declaration of conformity with the ISO 9001: 2016 standard. The essence of the solution is the evaluation of the current state of marketing and the current state of the quality management process. Part of the work is developed analyzes and solutions that will enable the implementation of the ISO 9001: 2016 standard and the subsequent integration of the system into the selected company. |
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| dc.description.department |
Ústav managementu a marketingu |
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| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
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| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
58660
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| utb.result.grade |
D |
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| dc.date.submitted |
2021-06-04 |
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