Blogging as a Business

Lehotská, Lesia

Blogging as a Business

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Language: English čeština

Blogging as a Business

dc.contributor.advisor	Haltofová, Barbora
dc.contributor.author	Lehotská, Lesia
dc.date.accessioned	2017-07-03T09:14:21Z
dc.date.available	2017-07-03T09:14:21Z
dc.date.issued	2016-11-11
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/40459
dc.description.abstract	Bakalárska práca je zameraná na lifestylové blogy, ktoré zahŕňajú módu, krásu a cestovanie. Teoretická časť opisuje blogovanie a online marketing ako dôležitý nástroj pre podnikanie blogovaním. V praktickej časti je vytvorená komparatívna analýza amerických a európskych blogov. Skúma parametre ako napríklad umiestnenie reklamy, štruktúra blogu a marketingové stratégie. V závere práce autor navrhuje určité zlepšenia popularity blogov.
dc.format	50 s. (66 000 znakov)
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	Biznis	cs
dc.subject	Blogovanie	cs
dc.subject	Lifestylový blog	cs
dc.subject	Marketing	cs
dc.subject	Sociálne siete	cs
dc.subject	Reklama značiek	cs
dc.subject	Business	en
dc.subject	Blogging	en
dc.subject	Brand advertising	en
dc.subject	Lifestyle blog	en
dc.subject	Marketing	en
dc.subject	Social media	en
dc.title	Blogging as a Business
dc.title.alternative	Blogging as a Business
dc.type	bakalářská práce	cs
dc.contributor.referee	Virglerová, Zuzana
dc.date.accepted	2017-06-13
dc.description.abstract-translated	The bachelor thesis is focused on the lifestyle blogs which include fashion, beauty and travel content. Theoretical part describes the blogging and online marketing as an important tool of blogging as a business. In the practical part, comparative analysis of American and European blogs is being done. It examines parametres such as advertisement placement, layout of blogs and marketing strategies. At the end of the thesis, author suggests some improvements of the popularity on the blogs.
dc.description.department	Ústav moderních jazyků a literatur
dc.thesis.degree-discipline	Anglický jazyk pro manažerskou praxi	cs
dc.thesis.degree-discipline	English for Business Administration	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Humanities	en
dc.thesis.degree-name	Bc.
dc.thesis.degree-program	Filologie	cs
dc.thesis.degree-program	Philology	en
dc.identifier.stag	46108
utb.result.grade	E
dc.date.submitted	2017-05-02
local.subject	internetové podnikání	cs
local.subject	blogy	cs
local.subject	životní styl	cs
local.subject	móda	cs
local.subject	cestování	cs
local.subject	electronic business	en
local.subject	blogs	en
local.subject	life style	en
local.subject	fashion	en
local.subject	travelling	en