| dc.contributor.advisor |
Šalenová, Eva
|
|
| dc.contributor.author |
Bučková, Barbora
|
|
| dc.date.accessioned |
2012-03-09T13:00:38Z |
|
| dc.date.available |
2012-03-09T13:00:38Z |
|
| dc.date.issued |
2011-05-06 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/15752
|
|
| dc.description.abstract |
Bakalárska práca sa zaoberá psychológiou reklamy a vplyvom reklamy na dieťa. V teoretickej časti sú obsiahnuté základné pojmy, týkajúce sa tejto problematiky, taktiež stručná história reklamy a príslušná legislatíva. V praktickej časti sa zaoberám vplyvom reklamy na dieťa z pohľadu rodičov, opisujem realizáciu výskumu, ktorý následne vyhodnocujem. |
cs |
| dc.format |
86 s. |
cs |
| dc.format.extent |
2499121 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
reklama
|
cs |
| dc.subject |
marketing
|
cs |
| dc.subject |
psychológia reklamy
|
cs |
| dc.subject |
detská reklama
|
cs |
| dc.subject |
vplyv reklamy na deti
|
cs |
| dc.subject |
advertisement
|
en |
| dc.subject |
psychology of advertisement
|
en |
| dc.subject |
regulation of advertisement
|
en |
| dc.subject |
impact of advertisement on a child
|
en |
| dc.subject |
marketing
|
en |
| dc.title |
Psychológia reklamy - Vplyv reklamy na dieťa |
cs |
| dc.title.alternative |
Commercial psychology. Impact of advertisment on a child. |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Machů, Eva |
|
| dc.date.accepted |
2011-06-14 |
|
| dc.description.abstract-translated |
My bachelor thesis is focused on psychology of commercial advertisement and its impact on a child. The theoretical part contains essential terms in relation to this subject. It also includes brief history of advertisement and the appropriate legislation. I deal in the practi-cal part of my work with impact of advertisement on a child from parents? point of view and I describe execution of the research, which I subsequently evaluate. |
en |
| dc.description.department |
Ústav pedagogických věd |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/101
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Sociální pedagogika |
cs |
| dc.thesis.degree-discipline |
Social pedagogy |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Humanities |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Specializace v pedagogice |
cs |
| dc.thesis.degree-program |
Specialization in pedagogy |
en |
| dc.identifier.stag |
19387
|
|
| dc.date.assigned |
2011-01-20 |
|
| utb.result.grade |
A |
|
| local.subject |
psychologie reklamy
|
cs |
| local.subject |
vliv médií
|
cs |
| local.subject |
děti
|
cs |
| local.subject |
reklama
|
cs |
| local.subject |
psychology of advertising
|
en |
| local.subject |
media influence
|
en |
| local.subject |
children
|
en |
| local.subject |
advertising
|
en |
