The Basic Principles of Bata Management System as a Tool for Corporate Social Responsibility Development

Abstract

This paper presents the results of research, which was focused on the analysis of social responisble business of Tomas Bata (1876-1932) and Bata Management Systém before 1945. Aim if the research was to investigate how socially responsible approach of Bata Company before 1945 operated. Consequently, this research determined how the core elements of Bata's CSR might be applied into current business environment. The research is didided into two parts. Firstly, it is focused on the research of archival documents. It is based on the method of oral history - testimony of the witnesses - the people who have experienced Bata management System before 1945. Furthermore, the method of biographical research and the method of phenomenological research was applied. Using historical data analysis, there were established basic principles of CSR in Bata Company before 1945. The second part of the research is aimed on finding attitude of entrepreneurial environment toward an implementation of selected principles of Bata Management System into its business strategies.