| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Bajzová, Beáta
|
|
| dc.date.accessioned |
2010-07-18T00:32:47Z |
|
| dc.date.available |
2010-07-18T00:32:47Z |
|
| dc.date.issued |
2009-05-22 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/9893
|
|
| dc.description.abstract |
Prostredníctvom bakalárskej práce by sa mala analyzovať situácia vo vybranej pizzerii, Pizzerii La - Primavera, z hľadiska marketingovej komunikácie a využívania nových trendov v tejto komunikácii, prípadne zavedenie ďalších potrebných komunikačných prostriedkov. Bakalárska práca sa skladá z dvoch hlavných častí. V teoretickej časti sú vysvetlené hlavne dôležité pojmy z marketingovej komunikácie, a tiež sú tu ozrejmené nové trendy v tejto komunikácii, a to niekoľko druhov. Druhou časťou je praktická časť, ktorá je aplikovaná na konkrétnu pizzeriu. Táto časť sa delí na tri časti. Prvou je analýza súčasného stavu využitia marketingovej komunikácie, kde je aj táto pizzeria predstavená podrobnejšie. Je tu zobrazená jej história, služby, či konkurencia, jej reklama a tiež ciele a ďalšie analýzy. V ďalšej časti sú vypracované odporučenia k zavedeniu nových foriem komunikácie pre zlepšenie marketingovej komunikácie. A v poslednej časti sa tieto odporučenia podrobia nákladovej a rizikovej analýze. |
cs |
| dc.format |
72s. |
cs |
| dc.format.extent |
2111912 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Marketing
|
cs |
| dc.subject |
marketingová komunikácia
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
nové trendy
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
internet
|
cs |
| dc.subject |
guerilla
|
cs |
| dc.subject |
virálny marketing
|
cs |
| dc.subject |
event marketing
|
cs |
| dc.subject |
hoax
|
cs |
| dc.subject |
nízke náklady
|
cs |
| dc.subject |
Marketing
|
en |
| dc.subject |
marketing communication
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
new trends
|
en |
| dc.subject |
promotion
|
en |
| dc.subject |
internet
|
en |
| dc.subject |
guerilla
|
en |
| dc.subject |
viral marketing
|
en |
| dc.subject |
event marketing
|
en |
| dc.subject |
hoax
|
en |
| dc.subject |
low costs
|
en |
| dc.title |
Využití nových trendů v marketingové komunikaci v Pizzerii La - Primavera |
cs |
| dc.title.alternative |
Utilization of the most recent trends in marketing communication in Pizzeria La - Primavera |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Smatana, Peter |
|
| dc.date.accepted |
2009-06-08 |
|
| dc.description.abstract-translated |
My bachelor work analyses the situation in a particular pizzeria: La - Primavera, mainly from the perspective of its marketing communication and utilization of the most recent trends within communication, as well as the need of introducing further necessary means of communication. The work consists of two comprehensive chapters. The first part looks at and explains the most essential terminology regarding marketing communication, as well as summarizes and explains the most recent trends within this specific type of communication, there are several types. The second part of this bachelor work is rather connected to the practical point of view, applied specifically at the above mentioned pizzeria. This part consists of three subchapters. The first subchapter brings the analysis of the current state of matters in terms of utilizing marketing communication, where the pizzeria is under closer inspection. It also provides its history, there is a list of its services, its competition as well as means of marketing and promotion and further objectives and analysis to be done. The second subchapter summarizes made conclusions and suggestion in terms of introducing brand new forms of communication in order to improve the overall marketing communication within the organization in question. In the final subchapter, the concluded suggestions and recommendation are tested in the cost and risk analysis. |
en |
| dc.description.department |
Ústav managementu a marketingu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/116
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
11711
|
|
| dc.date.assigned |
2009-03-16 |
|
| utb.result.grade |
C |
|
