Image Chorvatské republiky vnímaná občany ČR
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dc.contributor.advisor |
Juříková, Martina
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dc.contributor.author |
Jankechová, Zuzana
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dc.date.accessioned |
2010-07-17T11:47:59Z |
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dc.date.available |
2010-07-17T11:47:59Z |
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dc.date.issued |
2009-05-06 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
dc.identifier.uri |
http://hdl.handle.net/10563/8343
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dc.description.abstract |
Zistenie ako vnímajú Chorvátsku republiku občania Českej republiky za použitia dotazníkového šetrenia a praktických skúseností s marketingom cestovného ruchu v krajine. |
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dc.format |
49 s., 7 s. obr. příloh |
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dc.format.extent |
674475 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
cs |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Bez omezení |
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dc.subject |
Chorvátsko
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dc.subject |
Česká republika
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dc.subject |
analýza
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dc.subject |
dotazník
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dc.subject |
občania
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dc.subject |
cestovný ruch
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dc.subject |
marketing cestovného ruchu
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dc.subject |
produkt
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dc.subject |
cena
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dc.subject |
Croatia
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en |
dc.subject |
Czech republic
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en |
dc.subject |
analysis
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en |
dc.subject |
guestionnaire
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en |
dc.subject |
inhabitants
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en |
dc.subject |
tourism
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en |
dc.subject |
marketing of tourism
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en |
dc.subject |
product
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en |
dc.subject |
price
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dc.title |
Image Chorvatské republiky vnímaná občany ČR |
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dc.title.alternative |
Image of Croatia perceived by inhabitants of Czech republic |
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dc.type |
bakalářská práce |
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dc.contributor.referee |
Zavřelová, Veronika |
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dc.date.accepted |
2009-06-03 |
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dc.description.abstract-translated |
Ascertainment perception of Croatia by inhabitants of Czech republic using quetionnaire survey and practical skills with marketing of travel agency in country. |
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dc.description.department |
Ústav marketingových komunikací |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/126
|
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dc.parent.uri |
http://hdl.handle.net/10563/220
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dc.thesis.degree-discipline |
Marketingové komunikace |
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dc.thesis.degree-discipline |
Marketing Communications |
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dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
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dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
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dc.thesis.degree-name |
Bc. |
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dc.thesis.degree-program |
Mediální a komunikační studia |
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dc.thesis.degree-program |
Media and Communication Studies |
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dc.identifier.stag |
10510
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dc.date.assigned |
2009-01-12 |
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utb.result.grade |
B |
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