Komunikační strategie firmy Aukro s.r.o.
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| dc.contributor.advisor |
Vorlová, Růžena
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| dc.contributor.author |
Lukašíková, Vladislava
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| dc.date.accessioned |
2010-07-17T02:05:35Z |
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| dc.date.available |
2010-07-17T02:05:35Z |
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| dc.date.issued |
2008-05-05 |
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| dc.identifier |
Elektronický archiv Knihovny UTB |
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| dc.identifier.uri |
http://hdl.handle.net/10563/7270
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| dc.description.abstract |
Tato diplomová práce se zabývá tvorbou komunikační strategie. V první části je popsána teorie marketingové komunikace a principy tvorby komunikační strategie. V části druhé jsou teoretické poznatky aplikovány na konkrétní situaci firmy Aukro s.r.o. Popisuji zde projekt komunikační strategie pro období od září 2008 do září 2009. |
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| dc.format |
78 s., 3 s. obr. příloh |
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| dc.format.extent |
1605598 bytes |
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| dc.format.mimetype |
application/pdf |
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| dc.language.iso |
cs |
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| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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| dc.rights |
Práce není přístupná |
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| dc.subject |
Marketingová komunikace
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| dc.subject |
komunikační strategie
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| dc.subject |
integrovaná komunikace
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| dc.subject |
média
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| dc.subject |
publicita
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| dc.subject |
reklama
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| dc.subject |
Marketing communication
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| dc.subject |
communication strategy
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| dc.subject |
integrated marketing communication
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| dc.subject |
media
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| dc.subject |
publicity
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| dc.subject |
advertising
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| dc.title |
Komunikační strategie firmy Aukro s.r.o. |
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| dc.title.alternative |
Communication strategy of the company Aukro ltd. |
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| dc.type |
diplomová práce |
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| dc.contributor.referee |
Obdržálek, Oto |
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| dc.date.accepted |
2008-05-28 |
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| dc.description.abstract-translated |
The following thesis deals with the subject of elaboration of a communication strategy. The first part describes theory and principles of the communication strategy. Above mentioned theoretical knowledge is applied on specific situation of the Aukro Ltd. company in the second part of the thesis, where I describe the project of a communication strategy for the period from September 2008 to September 2009. |
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| dc.description.department |
Ústav managementu |
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| dc.description.result |
obhájeno |
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| dc.parent.uri |
http://hdl.handle.net/10563/174
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| dc.parent.uri |
http://hdl.handle.net/10563/220
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| dc.thesis.degree-discipline |
Management a marketing |
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| dc.thesis.degree-discipline |
Management and Marketing |
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| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
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| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
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| dc.thesis.degree-name |
Ing. |
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| dc.thesis.degree-program |
Ekonomika a management |
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| dc.thesis.degree-program |
Economics and management |
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| dc.identifier.stag |
8294
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| dc.date.assigned |
2008-03-14 |
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| utb.result.grade |
C |
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