Promotional campaign to launch the organisation CVS Inverness
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dc.contributor.advisor |
Smola, Mila
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dc.contributor.author |
Vybíralová, Miroslava
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dc.date.accessioned |
2010-07-16T20:27:57Z |
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dc.date.available |
2013-04-29T23:00:35Z |
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dc.date.issued |
2008-04-29 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
dc.identifier.uri |
http://hdl.handle.net/10563/6525
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dc.description.abstract |
Tato bakalářská práce se zaměřuje na propagační aktivity charitativní organizace Council for Voluntary Services Inverness spojené s uvedením organizace na trh a tím zvýšením povědomí o organizaci v komunitě. |
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dc.format |
61 s., 2 s. obr. příloh |
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dc.format.extent |
2394883 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
en |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Práce bude přístupná pouze v rámci univerzity od 29.04.2013 |
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dc.subject |
Propagační kampaň
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dc.subject |
marketingový komunikační mix
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dc.subject |
reklama
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dc.subject |
Třetí sektor
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dc.subject |
charitativní organizace
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dc.subject |
Promotional campaign
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en |
dc.subject |
marketing communication mix
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en |
dc.subject |
advertising
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en |
dc.subject |
Third Sector
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en |
dc.subject |
charitable organisation
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en |
dc.title |
Promotional campaign to launch the organisation CVS Inverness |
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dc.title.alternative |
Promotional campaign to launch the organisation CVS Inverness |
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dc.type |
bakalářská práce |
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dc.contributor.referee |
Šedová, Hana |
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dc.date.accepted |
2008-05-28 |
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dc.description.abstract-translated |
This thesis is focused on the promotional activities of Council for Voluntary Services Inverness in order to launch the organisation and heighten awareness in the community. |
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dc.description.department |
Vyšší odborná škola ekonomická |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/123
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dc.parent.uri |
http://hdl.handle.net/10563/220
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dc.rights.auth |
IP |
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dc.thesis.degree-discipline |
Marketing |
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dc.thesis.degree-discipline |
Marketing |
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dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
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dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
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dc.thesis.degree-name |
Bc. |
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dc.thesis.degree-program |
Ekonomika a management |
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dc.thesis.degree-program |
Economics and Management |
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dc.identifier.stag |
9726
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dc.date.assigned |
2008-02-26 |
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utb.result.grade |
B |
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