dc.contributor.advisor |
Němec, Dobroslav
|
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dc.contributor.author |
Švec, Ondrej
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dc.date.accessioned |
2010-07-16T17:55:06Z |
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dc.date.available |
2010-07-16T17:55:06Z |
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dc.date.issued |
2008-05-23 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
dc.identifier.uri |
http://hdl.handle.net/10563/6190
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dc.description.abstract |
Téma mojej bakalárskej práce, ktorou je Analýza konkurencieschopnosti firmy MicroStep, spol. s r. o., je téma široká a náročná hlavne na objem informácií, ktoré treba analyzovať. Najdôležitejšie je získanie dostatku relevantných informácií o danej firme a jej konkurent-och, ktoré je nasledované ich analýzou a benchmarkingovým porovnaním. Na základe zhodnotenia vyvodených záverov sú navrhované opatrenia, ktoré by mali zvýšiť konkuren-cieschopnosť firmy Microstep, spol. s r.o. |
cs |
dc.format |
75 |
cs |
dc.format.extent |
1297560 bytes |
cs |
dc.format.mimetype |
application/pdf |
cs |
dc.language.iso |
cs |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Pouze v rámci univerzity |
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dc.subject |
konkurencieschopnosť
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cs |
dc.subject |
konkurenčná výhoda
|
cs |
dc.subject |
analýza
|
cs |
dc.subject |
benchmarkingové porovnanie
|
cs |
dc.subject |
opatrenia na zlepšenie
|
cs |
dc.subject |
competitive ability
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en |
dc.subject |
competitive advantage
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en |
dc.subject |
analysis
|
en |
dc.subject |
benchmarking comparison
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en |
dc.subject |
remedies
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en |
dc.title |
Analýza konkurenceschopnosti firmy MicroStep, spol. s r.o. |
cs |
dc.title.alternative |
Competitive strength analysis of the company MicroStep - PA, ltd |
en |
dc.type |
bakalářská práce |
cs |
dc.contributor.referee |
Juřičková, Eva |
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dc.date.accepted |
2008-06-11 |
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dc.description.abstract-translated |
The topic of my dissertation work, that is Competitive ability analysis of MicroStep, ltd., is a wide topic and its difficulty is mostly in the amount of analised information. The most important is gathering enough relevant information about the company and and its competi-tors, that is followed by the analysis and benchmarking comparison. Some remedies that should increase the competitive ability of MicroStep, ltd, were suggested according to the deduced summary. |
en |
dc.description.department |
Ústav průmyslového inženýrství a informačních systémů |
cs |
dc.description.result |
obhájeno |
cs |
dc.parent.uri |
http://hdl.handle.net/10563/118
|
cs |
dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
dc.thesis.degree-discipline |
Management a ekonomika |
cs |
dc.thesis.degree-discipline |
Management and economics |
en |
dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
dc.thesis.degree-name |
Bc. |
cs |
dc.thesis.degree-program |
Ekonomika a management |
cs |
dc.thesis.degree-program |
Economics and Management |
en |
dc.identifier.stag |
9541
|
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dc.date.assigned |
2008-03-17 |
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utb.result.grade |
B |
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