| dc.contributor.advisor |
Kozák, Vratislav
|
|
| dc.contributor.author |
Rusnák, Marcel
|
|
| dc.date.accessioned |
2010-07-16T12:49:58Z |
|
| dc.date.available |
2010-07-16T12:49:58Z |
|
| dc.date.issued |
2008-05-05 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/5542
|
|
| dc.description.abstract |
Táto diplomová práca sa zaoberá zvýšením obsadennosti Pensionu MADARA 2 s využi-tím nástrojov marketingového mixu. Na základe poznatkov z teoretickej časti sa zaoberám analýzou jednotlivých častí marketingového mixu. Pomocou SWOT analýzy, Porterovho modelu piatich konkurenčných síl, PEST analýzou, prieskumu konkurencie v lokalite a analýzy spokojnosti hostí v hoteli, boli zistené dôležité informácie, ktoré prispeli k novým návrhom a doporučeniam pre firmu. Bol navrhnutý projekt vychádzajúci zo SWOT analý-zy, marketingových prieskumov s cieľom efektívnejšie využívať nástroje marketingové mixu vo firme a vyhodnotenie prínosov projektu z hľadiska jeho praktickej realizovateľ-nosti. |
cs |
| dc.format |
89 s., 3 s. obr. příloh. |
cs |
| dc.format.extent |
1590610 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Pouze v rámci univerzity |
|
| dc.subject |
Marketing
|
cs |
| dc.subject |
Marketing služieb
|
cs |
| dc.subject |
Marketingový mix
|
cs |
| dc.subject |
Porterova analýza 5 konkurenčných síl
|
cs |
| dc.subject |
PEST analýza
|
cs |
| dc.subject |
Marketing
|
en |
| dc.subject |
Marketing of services
|
en |
| dc.subject |
Marketing mix
|
en |
| dc.subject |
Porter's model of 5 forces
|
en |
| dc.title |
Projekt využití nástrojů marketingového mixu pro zvýšení vytíženosti Pensionu Madara 2 |
cs |
| dc.title.alternative |
The Projekt with the use of the equipment marketing mix for the increase of the number of visitors to Pension MADARA 2 |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Ladová, Janka |
|
| dc.date.accepted |
2008-06-04 |
|
| dc.description.abstract-translated |
This thesis deals with the increase of the number of visitors to MADARA 2, with the use of the equipment MARKETING MIX. Due to the detection of a theoretical viewpoint, I am concerned with the analysis of the various parts of the Marketing mix. Using SWOT analy-sis, Porter's model of 5 forces, plague analysis, analyze and assess the competition in lo-calities. Through the analysis of the satisfaction of the guests in this hotel important infor-mation was discovered, which lead to new proposals and methods have contributed, as well as recommendations for the company. It is a project proposed, according to SWOT analysis of marketing research, with the aim of the tool Marketing mix in diverse companies to ef-fectively serve the results, the profit can be observed as well from a practical standpoint to be able to realize. |
en |
| dc.description.department |
Ústav managementu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/174
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and management |
en |
| dc.identifier.stag |
8944
|
|
| dc.date.assigned |
2008-03-14 |
|
| utb.result.grade |
C |
|
| local.subject |
marketing služeb
|
cs |
| local.subject |
ubytovací služby
|
cs |
| local.subject |
Porterova analýza
|
cs |
| local.subject |
services marketing
|
en |
| local.subject |
accommodation services
|
en |
| local.subject |
Porters analysis
|
en |
