Uplatnění Competitive Intelligence ve společnosti XY, a.s.

Stašová, Hedviga

Uplatnění Competitive Intelligence ve společnosti XY, a.s.

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Language: English čeština

Uplatnění Competitive Intelligence ve společnosti XY, a.s.

dc.contributor.advisor	Komínková, Miroslava
dc.contributor.author	Stašová, Hedviga
dc.date.accessioned	2010-07-16T11:42:15Z
dc.date.available	2015-11-18T16:23:39Z
dc.date.issued	2008-05-23
dc.identifier	Elektronický archiv Knihovny UTB	cs
dc.identifier.uri	http://hdl.handle.net/10563/5389
dc.description.abstract	Práca je zameraná na problematiku Competitive Intelligence a jeho uplatnenie v spoločnosti XY, a.s. V práci je rozobrané plánovanie a riadenie, zber a analýza informácií a ich distribúcia. Rozobraná je aj etická otázka konkurenčného spravodajstva. Cieľom tejto práce je v závere formulovať odporúčania adresované akciovej spoločnosti XY.	cs
dc.format	59 s.	cs
dc.format.extent	471175 bytes	cs
dc.format.mimetype	application/pdf	cs
dc.language.iso	cs
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Práce bude přístupná pouze v rámci univerzity od 23.05.2015
dc.subject	konkurenčné spravodajstvo	cs
dc.subject	konkurenti	cs
dc.subject	dáta	cs
dc.subject	informácie	cs
dc.subject	zber	cs
dc.subject	analýza	cs
dc.subject	interpretácia	cs
dc.subject	biele miesta	cs
dc.subject	zdroje informácií	cs
dc.subject	Competitive Intelligence	en
dc.subject	Competitors	en
dc.subject	Data	en
dc.subject	Information	en
dc.subject	Gathering	en
dc.subject	Analyses	en
dc.subject	Interpretation	en
dc.subject	Blindspots	en
dc.subject	Sources of information	en
dc.title	Uplatnění Competitive Intelligence ve společnosti XY, a.s.	cs
dc.title.alternative	Applying of the Competitive Intelligence by joint-stock company XY	en
dc.type	bakalářská práce	cs
dc.contributor.referee	Jašek, Roman
dc.date.accepted	2008-06-10
dc.description.abstract-translated	A thesis is oriented to the Competitive Intelligence and its aplication in a firm XY, Ltd. The script includes planning and proceeding, gathering and analysis of information and distribution. Ethical questions of the Competitive Intelligence is also mentioned there. At the end of the thesis, recommendations are specified and addressed to firm XY, Ltd.	en
dc.description.department	Ústav informatiky a statistiky	cs
dc.description.result	obhájeno	cs
dc.parent.uri	http://hdl.handle.net/10563/114	cs
dc.parent.uri	http://hdl.handle.net/10563/220	cs
dc.rights.auth	IP	cs
dc.thesis.degree-discipline	Management a ekonomika	cs
dc.thesis.degree-discipline	Management and economics	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Bc.	cs
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	9700
dc.date.assigned	2008-03-17
utb.result.grade	C