Projekt online marketingové komunikace ve firmě Dedoles s.r.o.
Show simple item record
| dc.contributor.advisor |
Kramoliš, Jan
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| dc.contributor.author |
Šimkovičová, Jessica
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| dc.date.accessioned |
2023-12-20T13:25:08Z |
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| dc.date.available |
2023-12-20T13:25:08Z |
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| dc.date.issued |
2023-02-10 |
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| dc.identifier |
Elektronický archiv Knihovny UTB |
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| dc.identifier.uri |
http://hdl.handle.net/10563/53815
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| dc.description.abstract |
Diplomová práca sa zaoberá online marketingovou komunikáciou spoločnosti Dedoles s.r.o. . Táto forma marketingovej komunikácie zostala prioritnou formou po uzatvorení predajní. Preto je dôležité sa bližšie zamerať na jej zložky, princíp a fungovanie a nájsť riešenie a navrhnúť zmenu. Teoretická časť zhŕňa všetky základné poznatky, ktoré súvisia s danou problematikou. V praktickej časti je zisťovaný stav online marketingovej komunikácie za pomoci dotazníkového šetrenia, SWOT analýzy a benchmarkingu. Na základe výsledkov z praktickej časti je v projektovej časti vypracovaný návrh na zlepšenie online marketingovej komunikácie spoločnosti Dedoles, čo je hlavným cieľom diplomovej práce. |
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| dc.format |
99 |
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| dc.language.iso |
cs |
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| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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| dc.rights |
Bez omezení |
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| dc.subject |
online marketing
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cs |
| dc.subject |
marketingová komunikácia
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cs |
| dc.subject |
online marketingová komunikácia
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cs |
| dc.subject |
webová stránka
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cs |
| dc.subject |
sociálne siete
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cs |
| dc.subject |
online marketing
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en |
| dc.subject |
marketing communication
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en |
| dc.subject |
online marketing communication
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en |
| dc.subject |
website
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en |
| dc.subject |
social networ
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en |
| dc.title |
Projekt online marketingové komunikace ve firmě Dedoles s.r.o. |
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| dc.title.alternative |
Project of Online Marketing Communication in the Company Dedoles s.r.o. |
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| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Benyahya, Petra |
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| dc.date.accepted |
2023-06-08 |
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| dc.description.abstract-translated |
The diploma thesis deals with online marketing communication of Dedoles s.r.o. . This form of marketing communication remained a priority form after the stores were closed. Therefore, it is important to focus more closely on its components, principle and functioning and find a solution and propose a change. The theoretical part summarizes all basic knowledge related to the given issue. In the practical part, the state of online marketing communication is determined with the help of a questionnaire survey, SWOT analysis and benchmarking. Based on the results from the practical part, a proposal for improving the online marketing communication of the Dedoles company is developed in the project part, which is the main goal of the thesis. |
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| dc.description.department |
Ústav managementu a marketingu |
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| dc.thesis.degree-discipline |
Marketing management |
cs |
| dc.thesis.degree-discipline |
Marketing Management |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
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| dc.thesis.degree-program |
Management a marketing |
cs |
| dc.thesis.degree-program |
Management and Marketing |
en |
| dc.identifier.stag |
65107
|
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| dc.date.submitted |
2023-04-21 |
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