Welcome Week
Show simple item record
| dc.contributor.advisor |
Göttlichová, Marcela
|
|
| dc.contributor.author |
Hošťálková, Barbora
|
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| dc.date.accessioned |
2021-07-26T10:58:07Z |
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| dc.date.available |
2021-07-26T10:58:07Z |
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| dc.date.issued |
2020-01-31 |
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| dc.identifier |
Elektronický archiv Knihovny UTB |
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| dc.identifier.uri |
http://hdl.handle.net/10563/49319
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| dc.description.abstract |
Tato bakalářská práce se věnuje problematice propagování eventu v rámci neziskové organizace Buddy System Zlín, která je součástí nadnárodní organizace Erasmus Student Network. Konkrétně se jedná o Welcome Week, což je týdenní program pro výměnné studenty, kteří do Zlína přijíždějí ze zahraničí. Cílem práce je zdokumentovat současnou propagaci eventu a pomocí dotazníku pak zjistit, jak by bylo možné propagaci a komunikaci zefektivnit. |
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| dc.format |
68 s. (80 223 znaků). |
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| dc.language.iso |
cs |
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| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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| dc.rights |
Bez omezení |
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| dc.subject |
event marketing
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cs |
| dc.subject |
neziskové organizace
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cs |
| dc.subject |
Erasmus Student Network
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cs |
| dc.subject |
event marketing
|
en |
| dc.subject |
non-profit organizations
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en |
| dc.subject |
Erasmus Student Network
|
en |
| dc.title |
Welcome Week |
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| dc.title.alternative |
Welcome Week |
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| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Kazík, Martin |
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| dc.date.accepted |
2020-08-31 |
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| dc.description.abstract-translated |
This bachelor thesis is focused on the theme of promoting event in non-profit organization Buddy System Zlín which is a part of the Erasmus Student Network organization. The thesis is specifically about the Welcome Week event, what is a week full of activities for international people who come to Zlín form different countries. The goal of the work is to document the current state of promoting the event and due to the questionnaire then find out how to make promoting and communication of the event more effective. |
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| dc.description.department |
Ústav marketingových komunikací |
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| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
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| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
56555
|
|
| utb.result.grade |
C |
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| dc.date.submitted |
2020-08-10 |
|
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