Efektivita inzerce v módních časopisech
Show simple item record
| dc.contributor.advisor |
Horňák, Pavel
|
|
| dc.contributor.author |
Andrýsková, Rebecca
|
|
| dc.date.accessioned |
2019-07-04T09:11:28Z |
|
| dc.date.available |
2019-07-04T09:11:28Z |
|
| dc.date.issued |
2019-01-31 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/45459
|
|
| dc.description.abstract |
Prvá časť bakalárskej práce sa venuje teórii reklamy, jej histórii a vývoji vo svete a u nás. Po teoretickej časti nasleduje praktická časť práce, v rámci ktorej boli vykonané individuálne rozhovory so 16 participantmi, ktorí reprezentujú cieľovú skupinu troch módnych časopisov použitých vo výskume. |
|
| dc.format |
58 |
|
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
reklama
|
cs |
| dc.subject |
história reklamy
|
cs |
| dc.subject |
história módnych časopisov
|
cs |
| dc.subject |
módne časopisy
|
cs |
| dc.subject |
časopisy pre ženy
|
cs |
| dc.subject |
advertising
|
en |
| dc.subject |
history of advertising
|
en |
| dc.subject |
history of fashion magazines
|
en |
| dc.subject |
fashion magazines
|
en |
| dc.subject |
magazines for women
|
en |
| dc.title |
Efektivita inzerce v módních časopisech |
|
| dc.title.alternative |
The eEfectiveness of Advertising in Fashion Magazines |
|
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Bureš, Vladislav |
|
| dc.date.accepted |
2019-05-20 |
|
| dc.description.abstract-translated |
First part of the thesis is dedicated is theory of advertising, its history and development worldwide and local scale. The theoretical part of the thesis is followed by the practical part, in which individual interviews have been conducted with 16 participants who represent the target group of the three fashion magazines used in the research. |
|
| dc.description.department |
Ústav marketingových komunikací |
|
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
|
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
53125
|
|
| utb.result.grade |
B |
|
| dc.date.submitted |
2019-04-26 |
|
Files in this item
This item appears in the following Collection(s)
Show simple item record
Search DSpace
Browse
-
All of DSpace
-
This Collection
My Account