| dc.contributor.advisor |
Křížek, Zdeněk
|
|
| dc.contributor.author |
Bednářová, Helena
|
|
| dc.date.accessioned |
2010-07-15T17:05:14Z |
|
| dc.date.available |
2010-07-15T17:05:14Z |
|
| dc.date.issued |
2007-04-19 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/4244
|
|
| dc.description.abstract |
Diplomová práce se zabývá problematikou interní firemní komunikace ve společnosti Veletrhy Brno, a.s. Stručně je zde popsán firemní profil, blíže jsou specifikovány formy a nástroje, které firma využívá ke své interní komunikaci. Prostřednictvím marketingového výzkumu budou potvrzeny či vyvráceny předem stanovené hypotézy a následně navrhnutý realizovatelný projekt na zlepšení vnitrofiremní komunikace. |
cs |
| dc.format |
79 |
cs |
| dc.format.extent |
958112 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Pouze v rámci univerzity |
|
| dc.subject |
corporate identity
|
cs |
| dc.subject |
filozofie organizace
|
cs |
| dc.subject |
corporate design
|
cs |
| dc.subject |
corporate communications
|
cs |
| dc.subject |
corporate culture
|
cs |
| dc.subject |
produkt organizace
|
cs |
| dc.subject |
corporate image
|
cs |
| dc.subject |
vnitrofiremní komunikace
|
cs |
| dc.subject |
formy a nástroje vnitrofiremní komunikace
|
cs |
| dc.subject |
bariéry
|
cs |
| dc.subject |
corporate identity
|
en |
| dc.subject |
corporate philosophy
|
en |
| dc.subject |
corporate design
|
en |
| dc.subject |
corporate communications
|
en |
| dc.subject |
corporate culture
|
en |
| dc.subject |
corporate produkt
|
en |
| dc.subject |
corporate image
|
en |
| dc.subject |
inerbal corporate communications
|
en |
| dc.subject |
forms and tools of inerbal corporate communications
|
en |
| dc.subject |
barriers
|
en |
| dc.title |
Interní firemní komunikace jako součást corporate identity |
cs |
| dc.title.alternative |
Internal company communications as a part of corporate identity |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Jurášková, Olga |
|
| dc.date.accepted |
2007-06-04 |
|
| dc.description.abstract-translated |
This thesis targets the problem of the internal communication of the company Veletrhy Brno, a.s. The profile of the firm is shortly mentioned here. The tools and forms of the internal communication, which the company uses for its communication, are specified closer here. Via the market research the given hypothesis will be agreed or disagreed here and new project for better internal communication will be proposed. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/185
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Mgr. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
4890
|
|
| dc.date.assigned |
2007-01-15 |
|
| utb.result.grade |
B |
|
