| dc.contributor.advisor |
Vaněk, Jiří
|
|
| dc.contributor.author |
Polák, Mário
|
|
| dc.date.accessioned |
2018-07-04T15:00:46Z |
|
| dc.date.available |
2018-07-04T15:00:46Z |
|
| dc.date.issued |
2017-11-10 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/41792
|
|
| dc.description.abstract |
Táto bakalárska práca analyzuje marketingovú komunikáciu spoločnosti POLÁK WINERY, s.r.o. Je rozdelená na teoretickú časť, kde sú vysvetlené základné pojmy ako marketing, marketingový mix, marketingová komunikácia a opísané rôzne marketingové analýzy. Druhá časť je praktická a teoretické znalosti sa v nej uplatňujú na analýzu marketingového mixu a komunikačných nástrojov a stratégií, ktoré vybraná spoločnosť používa. Cieľom je identifikovať slabé stránky marketingovej komunikácie a navrhnúť odporučenia na zlepšenie. Na podporenie tohto cieľa sú použité rozličné marketingové analýzy a verejný dotazník. |
|
| dc.format |
63 s. (86496 znakov) |
|
| dc.language.iso |
en |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
marketing
|
cs |
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
marketingová komunikácia
|
cs |
| dc.subject |
nástroje marketingovej komunikácie
|
cs |
| dc.subject |
vinárstvo
|
cs |
| dc.subject |
marketingové analýzy
|
cs |
| dc.subject |
dotazník
|
cs |
| dc.subject |
marketing
|
en |
| dc.subject |
marketing mix
|
en |
| dc.subject |
marketing communication
|
en |
| dc.subject |
marketing communication tools
|
en |
| dc.subject |
winery
|
en |
| dc.subject |
marketing analyses
|
en |
| dc.subject |
survey research
|
en |
| dc.title |
The Analysis and Improvement of the Marketing Communications Mix of POLÁK WINERY, s.r.o. |
|
| dc.title.alternative |
An Analysis and Improvement of the Marketing Communications Mix of POLÁK WINERY, s.r.o |
|
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Haltofová, Barbora |
|
| dc.date.accepted |
2018-06-14 |
|
| dc.description.abstract-translated |
This bachelor's thesis analyses marketing communication mix of the company POLÁK WINERY, s.r.o. It is divided into the theoretical part where are basic marketing concepts explained as marketing, marketing mix, marketing communication mix and various marketing analyses. The second part is an analytical part where is theoretical knowledge applied to analyze marketing mix, tools, and strategies used in marketing communication of the selected company. To support this goal are used various marketing analyses and survey research was conducted with the overall aim to identify weaknesses in marketing communication and suggest recommendations for improvement. |
|
| dc.description.department |
Ústav moderních jazyků a literatur |
|
| dc.thesis.degree-discipline |
Anglický jazyk pro manažerskou praxi |
cs |
| dc.thesis.degree-discipline |
English for Business Administration |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Humanities |
en |
| dc.thesis.degree-name |
Bc. |
|
| dc.thesis.degree-program |
Filologie |
cs |
| dc.thesis.degree-program |
Philology |
en |
| dc.identifier.stag |
49372
|
|
| utb.result.grade |
C |
|
| dc.date.submitted |
2018-05-03 |
|
| local.subject |
marketingová komunikace
|
cs |
| local.subject |
marketingová analýza
|
cs |
| local.subject |
vinařství
|
cs |
| local.subject |
communication in marketing
|
en |
| local.subject |
marketing analysis
|
en |
| local.subject |
wine making
|
en |
