| dc.contributor.advisor |
Prachař, Štěpán
|
|
| dc.contributor.author |
Krištúfková, Viera
|
|
| dc.date.accessioned |
2010-07-15T16:25:18Z |
|
| dc.date.available |
2010-07-15T16:25:18Z |
|
| dc.date.issued |
2007-05-11 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/4148
|
|
| dc.description.abstract |
Táto práca rozoberá vplyv technológie na vývoj marketingových komunikácií, predovšetkým reklamy. Historická retrospektíva rozoberá pôsobenie technického pokroku na vývin reklamy až do štádia jej "spriemyselnenia". Reklamný priemysel je následne rozobraný z významového a pojmového hľadiska v samostatnej kapitole. Na to nadväzuje analýza súčasnej situácie v Amerike a v Európe, z ktorej vychádzajú zmeny v Českej i Slovenskej republike. Na základe teoretickej časti som odvodila znaky, ktoré určili výber nastupujúcich nových technológií. Táto práca analyzuje, ako fungujú a predkladá ich možné riziká, či výhody pre marketingové potreby blízkej budúcnosti. |
cs |
| dc.format |
49 s., XVIII s. obr. priloha |
cs |
| dc.format.extent |
1290391 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
História reklamy
|
cs |
| dc.subject |
reklamný priemysel
|
cs |
| dc.subject |
nové technológie
|
cs |
| dc.subject |
digitalizácia vysielania
|
cs |
| dc.subject |
TiVo
|
cs |
| dc.subject |
Replay
|
cs |
| dc.subject |
Voice over Internet Protocol
|
cs |
| dc.subject |
VOIP
|
cs |
| dc.subject |
Organic light emitting diode
|
cs |
| dc.subject |
OLED
|
cs |
| dc.subject |
Liquid Crystal Display
|
cs |
| dc.subject |
LCD
|
cs |
| dc.subject |
HD TV
|
cs |
| dc.subject |
Blue-ray
|
cs |
| dc.subject |
HD DVD
|
cs |
| dc.subject |
budúcnosť reklamného priemyslu
|
cs |
| dc.subject |
koniec televíznej reklamy
|
cs |
| dc.subject |
History of advertisement
|
en |
| dc.subject |
advertisement industry
|
en |
| dc.subject |
new technologies
|
en |
| dc.subject |
digitalization of transmission
|
en |
| dc.subject |
TiVo
|
en |
| dc.subject |
Replay
|
en |
| dc.subject |
Voice over Internet Protocol
|
en |
| dc.subject |
VOIP
|
en |
| dc.subject |
Organic light emitting diode
|
en |
| dc.subject |
OLED
|
en |
| dc.subject |
Liquid Crystal Display
|
en |
| dc.subject |
LCD
|
en |
| dc.subject |
HD TV
|
en |
| dc.subject |
Blue-ray
|
en |
| dc.subject |
HD DVD
|
en |
| dc.subject |
the future of advertisement
|
en |
| dc.subject |
the end of TV advertisement
|
en |
| dc.title |
Nové technologie a jejich použití v reklamním průmyslu |
cs |
| dc.title.alternative |
New technologies and their use in the promotion industry |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Podlešák, Petr |
|
| dc.date.accepted |
2007-06-04 |
|
| dc.description.abstract-translated |
This work deals with the influence of the technologies on the development of marketing communications, especially advertisement. Historical retrospection focuses at the influence of the advances in technologies on the emergence of the advertisement since the period of its "industrialization". Advertisement industry is then analyzed from the point of view of its importance and notion in the separate chapter. It is followed by the analysis of the present situation in USA and Europe, from which come also the changes in Czech and Slovak Re-public. On the basis of the theoretical part I've derived the signs, which have set the choice of the coming new technologies. This work analyzes how do they work and demonstrates their possible risks or advantages for the marketing need of the close future. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/126
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
4813
|
|
| dc.date.assigned |
2007-01-15 |
|
| utb.result.grade |
B |
|
