A Market Analysis for a Slovak Event Planning Agency

Šimková, Hana

A Market Analysis for a Slovak Event Planning Agency

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Language: English čeština

A Market Analysis for a Slovak Event Planning Agency

dc.contributor.advisor	Papadaki, Šárka
dc.contributor.author	Šimková, Hana
dc.date.accessioned	2017-07-03T09:13:36Z
dc.date.available	2017-07-03T09:13:36Z
dc.date.issued	2016-11-11
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/40074
dc.description.abstract	Táto bakalárska práca je zameraná na analýzu trhu pre založenie novej event planning agentúry zameranej na organizáciu svadieb na západnej časti Slovenska. Cieľom práce je zistiť, či by sa takáto agentúra na Slovenskom trhu uplatnila. Teoretická časť bakalárskej práce sa zaoberá definíciami a popismi základných pojmov týkajúcich sa analýzy trhu. Druhá časť teórie je zameraná na vysvetlenie event planningu, rovnako ako práce organizátora eventov a procesu organizovania eventu. Ďalej sa táto práca vo svojej praktickej časti zaoberá konkurenciou a lokalitou novej event planning agentúry a inými vonkajšími faktormi ktoré môžu ovplyvniť jej vznik a udržanie sa na trhu, analyzovanými PESTLE analýzou spolu s dotazníkom zameraným na postoj ľudí k takýmto agentúram.
dc.format	60 strán
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	trh	cs
dc.subject	marketing	cs
dc.subject	analýza trhu	cs
dc.subject	marketing mix	cs
dc.subject	PESTLE analýza	cs
dc.subject	konkurencia	cs
dc.subject	event planning	cs
dc.subject	svadba	cs
dc.subject	market	en
dc.subject	marketing	en
dc.subject	market analysis	en
dc.subject	marketing mix	en
dc.subject	PESTLE analysis	en
dc.subject	competition	en
dc.subject	event planning	en
dc.subject	wedding	en
dc.title	A Market Analysis for a Slovak Event Planning Agency
dc.title.alternative	A Market Analysis for a Slovak Event Planning Agency
dc.type	bakalářská práce	cs
dc.contributor.referee	Juřičková, Eva
dc.date.accepted	2017-06-15
dc.description.abstract-translated	This bachelor thesis focuses on market analysis for establishing a new event planning agency focused on weddings located in the western part of Slovakia. The goal of this thesis is to discover if a new wedding planning agency has a chance to succeed on the Slovak market. The theoretical part of the thesis deals with definitions and explanations of basic terms connected with market analysis. The second part of the theoretical part describes the term event planning as well as the job of an event planner and the process of organizing an event. Besides, in its practical part, this thesis deals with competition, location of the new event planning agency together with other factors that may have an impact on establishment and maintaining the new agency on the Slovak market, which is analyzed with PESTLE analysis and a questionnaire focused on the attitude of people towards such agencies.
dc.description.department	Ústav moderních jazyků a literatur
dc.thesis.degree-discipline	Anglický jazyk pro manažerskou praxi	cs
dc.thesis.degree-discipline	English for Business Administration	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Humanities	en
dc.thesis.degree-name	Bc.
dc.thesis.degree-program	Filologie	cs
dc.thesis.degree-program	Philology	en
dc.identifier.stag	45576
utb.result.grade	B
dc.date.submitted	2017-05-03
local.subject	založení podniku	cs
local.subject	svatební agentury	cs
local.subject	marketingový výzkum	cs
local.subject	Slovensko	cs
local.subject	starting a business	en
local.subject	wedding agencies	en
local.subject	marketing research	en
local.subject	Slovakia	en