| dc.contributor.advisor |
Dobeš, Kamil
|
|
| dc.contributor.author |
Damašková, Gabriela
|
|
| dc.date.accessioned |
2016-11-28T11:43:11Z |
|
| dc.date.available |
2016-11-28T11:43:11Z |
|
| dc.date.issued |
2016-02-15 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/38227
|
|
| dc.description.abstract |
Táto bakalárska práca sa zaoberá liberalizáciou osobnej železničnej dopravy a jej vplyvom na konkurencieschopnosť spoločnosti LEO Express, a.s. Teoretická časť sa zameriava na popis liberalizácie osobnej železničnej dopravy v Európe a Českej republike a na jej súčasnú situáciu. Taktiež zahŕňa literárnu rešerš zameranú na konkurencieschopnosť, tvorbu cien v konkurenčnom prostredí a na analýzu vonkajšieho prostredia firiem. Praktická časť obsahuje predstavenie spoločnosti ako aj vybrané finančné ukazovatele hodnotiace finančnú stránku spoločnosti, priblíženie cenotvorby spoločnosti, PESTLE analýzu vonkajšieho prostredia spoločnosti a ako zdroj primárnych dát slúži štruktúrovaný rozhovor s vybranými zamestnancami spoločnosti. Záver práce zahŕňa návrhy na zlepšenie konkurencieschopnoti podniku LEO Express a.s |
|
| dc.format |
76 s. (112 542 znaků) |
|
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
liberalizácia
|
cs |
| dc.subject |
osobná železničná doprava
|
cs |
| dc.subject |
konkurencieschopnosť
|
cs |
| dc.subject |
konkurencia
|
cs |
| dc.subject |
cenotvorba
|
cs |
| dc.subject |
PESTLE analýza
|
cs |
| dc.subject |
vonkajšie prostredie spoločnosti
|
cs |
| dc.subject |
liberalisation
|
en |
| dc.subject |
passenger rail transport
|
en |
| dc.subject |
competitiveness
|
en |
| dc.subject |
competition
|
en |
| dc.subject |
pricing strategy
|
en |
| dc.subject |
PESTLE analysis
|
en |
| dc.subject |
external environment of the company
|
en |
| dc.title |
Vplyv liberalizácie osobnej železničnej dopravy v Českej republike na konkurencieschopnosť spoločnosti LEO Express, a.s. |
|
| dc.title.alternative |
The Influence of Liberalisation of the Passenger Railway Transport in the Czech Republic on Competitiveness of Company LEO Express, Ltd |
|
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Dohnalová, Zuzana |
|
| dc.date.accepted |
2016-06-07 |
|
| dc.description.abstract-translated |
This bachelor thesis concerns with passenger rail transport liberalisation and its influence on competitiveness of company LEO Express, a.s. The theoretical part focuses on describing the rail transport liberalisation in Europe and Czech Republic and on its present situation. It includes also literature review focused on competitiveness, pricing strategy in competitive environment and on analysis of the external environment of the companies. The practical part contains company´s presentation and also chosen financial ratios evaluating the financial side of the company, company´s pricing strategy approaching, PESTLE analysis of the external environment of the company and as the source of primary data serves the structured interview with chosen employees of the company. The final part of the thesis includes proposals for improvement of competitiveness of LEO Express, a.s. |
|
| dc.description.department |
Ústav ekonomie |
|
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and Economics Specialization: Enterprise Management and Economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
|
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
43197
|
|
| utb.result.grade |
C |
|
| dc.date.submitted |
2016-05-16 |
|
| local.subject |
osobní železniční doprava
|
cs |
| local.subject |
soukromé podnikání
|
cs |
| local.subject |
konkurenceschopnost
|
cs |
| local.subject |
makroekonomické okolí firmy
|
cs |
| local.subject |
tvorba cen
|
cs |
| local.subject |
passenger railroad transportation
|
en |
| local.subject |
business
|
en |
| local.subject |
competitiveness
|
en |
| local.subject |
macro environment
|
en |
| local.subject |
pricing
|
en |
