Projekt komunikačního mixu sportovních her od Electronic Arts

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Projekt komunikačního mixu sportovních her od Electronic Arts

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dc.contributor.advisor Staňková, Pavla
dc.contributor.author Pořízka, Jan
dc.date.accessioned 2016-06-06T08:32:07Z
dc.date.available 2016-06-06T08:32:07Z
dc.date.issued 2005-03-07
dc.identifier Elektronický archiv Knihovny UTB
dc.identifier.uri http://hdl.handle.net/10563/36281
dc.description.abstract Ve své diplomové práci jsem se zaměřil na marketingovou komunikaci sportovních her společnosti Electronic Arts Czech Republic s.r.o. Analyzoval jsem ji a navrhl pro marketingovou komunikace dva projekty na zvýšení prodejnosti a pro public relations sportovních her a značky EA v České republice.
dc.format 85 s., 2 s.
dc.format.extent 1896102
dc.language.iso cs
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Pouze v rámci univerzity
dc.subject marketingová komunikace cs
dc.subject Electronic Arts cs
dc.subject EA cs
dc.subject FIFA cs
dc.subject NHL cs
dc.subject podpora prodeje cs
dc.subject PR cs
dc.subject public relations cs
dc.subject reklama cs
dc.subject promotion en
dc.subject Electronic Arts en
dc.subject EA en
dc.subject FIFA en
dc.subject NHL en
dc.subject sales promotion en
dc.subject PR en
dc.subject public relations en
dc.subject advertising en
dc.title Projekt komunikačního mixu sportovních her od Electronic Arts
dc.title.alternative Project of promotion of sport videogames by Electronic Arts
dc.type diplomová práce cs
dc.contributor.referee Ševčíková, Lenka
dc.date.accepted 2005-06-07
dc.description.abstract-translated In my diploma work I focused on promotion of sport games of Electronic Arts Czech Republic s.r.o. I made an analyze of it and proposed two projects for promotion to raise sales and for public relations of sport games and the mark EA in Czech Republic.
dc.description.department Ústav managementu
dc.thesis.degree-discipline Management a marketing cs
dc.thesis.degree-discipline Management and Marketing en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Ing.
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 1550
utb.result.grade B
dc.date.submitted 2005-05-13


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