Projekt komunikačního mixu sportovních her od Electronic Arts
Show simple item record
dc.contributor.advisor |
Staňková, Pavla
|
|
dc.contributor.author |
Pořízka, Jan
|
|
dc.date.accessioned |
2016-06-06T08:32:07Z |
|
dc.date.available |
2016-06-06T08:32:07Z |
|
dc.date.issued |
2005-03-07 |
|
dc.identifier |
Elektronický archiv Knihovny UTB |
|
dc.identifier.uri |
http://hdl.handle.net/10563/36281
|
|
dc.description.abstract |
Ve své diplomové práci jsem se zaměřil na marketingovou komunikaci sportovních her společnosti Electronic Arts Czech Republic s.r.o. Analyzoval jsem ji a navrhl pro marketingovou komunikace dva projekty na zvýšení prodejnosti a pro public relations sportovních her a značky EA v České republice. |
|
dc.format |
85 s., 2 s. |
|
dc.format.extent |
1896102 |
|
dc.language.iso |
cs |
|
dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
dc.rights |
Pouze v rámci univerzity |
|
dc.subject |
marketingová komunikace
|
cs |
dc.subject |
Electronic Arts
|
cs |
dc.subject |
EA
|
cs |
dc.subject |
FIFA
|
cs |
dc.subject |
NHL
|
cs |
dc.subject |
podpora prodeje
|
cs |
dc.subject |
PR
|
cs |
dc.subject |
public relations
|
cs |
dc.subject |
reklama
|
cs |
dc.subject |
promotion
|
en |
dc.subject |
Electronic Arts
|
en |
dc.subject |
EA
|
en |
dc.subject |
FIFA
|
en |
dc.subject |
NHL
|
en |
dc.subject |
sales promotion
|
en |
dc.subject |
PR
|
en |
dc.subject |
public relations
|
en |
dc.subject |
advertising
|
en |
dc.title |
Projekt komunikačního mixu sportovních her od Electronic Arts |
|
dc.title.alternative |
Project of promotion of sport videogames by Electronic Arts |
|
dc.type |
diplomová práce |
cs |
dc.contributor.referee |
Ševčíková, Lenka |
|
dc.date.accepted |
2005-06-07 |
|
dc.description.abstract-translated |
In my diploma work I focused on promotion of sport games of Electronic Arts Czech Republic s.r.o. I made an analyze of it and proposed two projects for promotion to raise sales and for public relations of sport games and the mark EA in Czech Republic. |
|
dc.description.department |
Ústav managementu |
|
dc.thesis.degree-discipline |
Management a marketing |
cs |
dc.thesis.degree-discipline |
Management and Marketing |
en |
dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
dc.thesis.degree-name |
Ing. |
|
dc.thesis.degree-program |
Ekonomika a management |
cs |
dc.thesis.degree-program |
Economics and Management |
en |
dc.identifier.stag |
1550
|
|
utb.result.grade |
B |
|
dc.date.submitted |
2005-05-13 |
|
Files in this item
There are no files associated with this item.
|
This item appears in the following Collection(s)
Show simple item record
Search DSpace
Browse
-
All of DSpace
-
This Collection
My Account