Top 10 firem Zlínského kraje
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dc.contributor.advisor |
Taťák, Vlastimil
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dc.contributor.author |
Slavíková, Lenka
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dc.date.accessioned |
2016-06-06T08:30:08Z |
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dc.date.available |
2016-06-06T08:30:08Z |
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dc.date.issued |
2004-12-01 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
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dc.identifier.uri |
http://hdl.handle.net/10563/35356
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dc.description.abstract |
Teorie image organizace a s ním souvisejících aspektů a nástrojů. Následné vyvození metodiky projektu Top 10 firem zlínského kraje. |
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dc.format |
102 stran |
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dc.format.extent |
2172758 |
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dc.language.iso |
cs |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Bez omezení |
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dc.subject |
image
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cs |
dc.subject |
značka
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cs |
dc.subject |
PR
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cs |
dc.subject |
sociální psychologie
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cs |
dc.subject |
corporate identity
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cs |
dc.subject |
image
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en |
dc.subject |
brand
|
en |
dc.subject |
PR
|
en |
dc.subject |
social psychology
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en |
dc.subject |
corporate identity
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en |
dc.title |
Top 10 firem Zlínského kraje |
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dc.title.alternative |
TOP 10 FIRMS OF ZLIN REGION - image analysis of firms in Zlin region and methodology of the project |
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dc.type |
diplomová práce |
cs |
dc.contributor.referee |
Světlík, Jaroslav |
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dc.date.accepted |
2005-05-26 |
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dc.description.abstract-translated |
Theory of organization image and it´s factors. Methodology of the project Top 10 firms of zlin region |
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dc.description.department |
Ústav marketingových komunikací |
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dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
dc.thesis.degree-discipline |
Marketing Communications |
en |
dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
dc.thesis.degree-name |
Mgr. |
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dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
dc.thesis.degree-program |
Media and Communication Studies |
en |
dc.identifier.stag |
449
|
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utb.result.grade |
B |
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dc.date.submitted |
2005-05-06 |
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