Specific Aspects of Organizing and Managing the Bata Company

Abstract

The modern business is flooded with many postulates of the classical theory of organization and management. Slightly modified, they enabled the creation of large empires that rule the world and with it the tremendous wealth. It turns out that this is not the result of great work, smart decisions and correct relations with customers, and above all especially high-quality products and services that are marketed by the lower prices, but often monopolies, speculative, monetary and financial transactions, and other tricks. Monographs and memoirs of successful business people show us how they created their empires with their positive and ethical sides. The idea is to future generations, i.e. business people, learn through practical examples, how to behave, organize and manage a business. However, what you will not find anywhere else, or is it rare, those are big mistakes that people from the spheres of business, politics, and other areas made, and what their outcome was. It turns out that there is no success without failure, i.e. that they were not infallible in its commission, or not doing. In a number of successful super-managers, their best decision was the fact they did not enter, i.e. they are timely abandoned some businesses. Therefore, “No” can often be more important than “Yes”, which has been confirmed many times in the economy and political history. However, Bata is a large multinational company that up to these days remained relatively unknown in the management literature, although it is based on the principles of the host, which means the real economy, and the natural principles of organization and management. It is paradoxical but true that the Bata Company is present in over 70 countries worldwide, and has production facilities in 26 countries worldwide. In its history, Bata has sold more than 14 billion pairs of shoes, which means that almost every inhabitant of the globe has two pairs of shoes from reputable manufacturer and merchant. As the largest seller and manufacturer of shoes in the world, Bata entered the Guinness Book. The company has its own foundation. The aim of this paper is to throw light on the functioning of the empire and thus break away from the “veil” of forgetfulness, and to remind us of some forgotten principles of economizing, organization and management, organizational systems.