Project of marketing entry strategy of Affymetrix, Inc. to Czech Republic

Sprinzl, Anna

Project of marketing entry strategy of Affymetrix, Inc. to Czech Republic

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Project of marketing entry strategy of Affymetrix, Inc. to Czech Republic

dc.contributor.advisor	Pilík, Michal
dc.contributor.author	Sprinzl, Anna
dc.date.accessioned	2010-07-15T01:25:00Z
dc.date.available	2012-05-15T22:19:13Z
dc.date.issued	2007-05-04
dc.identifier	Elektronický archiv Knihovny UTB	cs
dc.identifier.uri	http://hdl.handle.net/10563/3296
dc.description.abstract	Hlavným cieľom diplomovej práce bolo spracovanie projektu marketingovej stratégie firmy Affymetrix, Inc; ktorá je popredným výrobcom prielomových technologií genetickej revolúcie. Firma sa rozhodla rozšíriť svoje aktivity a pôsobenie na trh Českej republiky, preto tažisko projektu predstavuje návrh marketingovej stratégie vstupu na tento trh. Po preskúmaní a dôkladnej analýze situácie na trhu boli vybrané dva návrhy stratégie; založenie regionálnej pobočky v Českej republike a spolupráca s lokálnym českým partnerom.	cs
dc.format	102 s., 11 s. obr. priloh.	cs
dc.format.extent	2715872 bytes	cs
dc.format.mimetype	application/pdf	cs
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Práce bude přístupná pouze v rámci univerzity od 04.05.2012
dc.subject	medzinárodný marketing	cs
dc.subject	marketingová stratégia	cs
dc.subject	stratégia vstupu na trh	cs
dc.subject	interná analýza	cs
dc.subject	externá analýza	cs
dc.subject	international marketing	en
dc.subject	marketing strategy	en
dc.subject	market entry strategy	en
dc.subject	internal analysis	en
dc.subject	external analysis	en
dc.title	Project of marketing entry strategy of Affymetrix, Inc. to Czech Republic	cs
dc.title.alternative	Project of marketing entry strategy of Affymetrix, Inc. to Czech Republic	en
dc.type	diplomová práce	cs
dc.contributor.referee	Warrington, Janet A.
dc.date.accepted	2007-05-28
dc.description.abstract-translated	The main purpose of this thesis was to set up a project of marketing strategy for company Affymetrix, Inc; the market leader in creating breakthrough technologies that are driving the genomic revolution. The company decided to expand its activities and operations to Czech market; therefore, the aim of this project is to propose appropriate market entry strategy. Based on investigations and detailed analysis of market situation there were chosen two alternatives; establishment of a regional office in Czech Republic and cooperation with local Czech partner.	en
dc.description.department	Ústav managementu	cs
dc.description.result	obhájeno	cs
dc.parent.uri	http://hdl.handle.net/10563/174	cs
dc.parent.uri	http://hdl.handle.net/10563/220	cs
dc.rights.auth	IP	cs
dc.thesis.degree-discipline	Management a marketing	cs
dc.thesis.degree-discipline	Management and Marketing	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Ing.	cs
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and management	en
dc.identifier.stag	5938
dc.date.assigned	2007-03-09
utb.result.grade	A