| dc.contributor.advisor |
Gregarová, Magda
|
|
| dc.contributor.author |
Paciorek, Vlastimil
|
|
| dc.date.accessioned |
2010-07-14T20:23:45Z |
|
| dc.date.available |
2012-05-15T22:19:22Z |
|
| dc.date.issued |
2007-05-11 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/2982
|
|
| dc.description.abstract |
Bakalářská práce se zabývá vlivem interních PR na postoje a hodnoty zaměstnanců firmy. Objasňuje pojem interní public relations, na čem je postaveno a jaké jsou jeho formy. |
cs |
| dc.format |
57 S., 2 S. příloh |
cs |
| dc.format.extent |
1329199 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 11.05.2012 |
|
| dc.subject |
Interní Public Relations
|
cs |
| dc.subject |
Interní komunikace ve firmě
|
cs |
| dc.subject |
Nástroje interního PR
|
cs |
| dc.subject |
Internal Public Relations
|
en |
| dc.subject |
Internal communications in corporation
|
en |
| dc.subject |
Implements of internal PR
|
en |
| dc.title |
Vliv interních PR na postoje a hodnoty zaměstnanců firmy |
cs |
| dc.title.alternative |
The influence of internal PR on values and attitudes of employees towards their company |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Jurášková, Olga |
|
| dc.date.accepted |
2007-05-31 |
|
| dc.description.abstract-translated |
This bachelor's final project deals with the influence of internal PR on values and attitudes of employees towards their company. It clarifies the determination of internal Public relations, and describes different internal PR types and PR tools. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/126
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
IP |
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
4869
|
|
| dc.date.assigned |
2007-01-15 |
|
| utb.result.grade |
B |
|
