| dc.contributor.advisor |
Kloudová, Jitka
|
|
| dc.contributor.author |
Jelínek, Igor
|
|
| dc.date.accessioned |
2010-07-14T14:32:42Z |
|
| dc.date.available |
2010-07-14T14:32:42Z |
|
| dc.date.issued |
2007-05-18 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/2531
|
|
| dc.description.abstract |
Táto bakalárska práca analyzuje a vyšetruje uplatnenie slovenských a českých malých a stredných podnikov na čínskom trhu. Podstatou práce je postupný rozbor atraktivity trhu, analýza rozhodovacích procesov, rozbor požiadaviek súvisiacich s čínskym podnikaním a praktických skúseností niekoľkých podnikateľov pôsobiacich v Číne. Hlavým zámerom je zber, spracovanie a vyhodnotenie dostupných informácií. Vo finálnej časti ponúka relevantné a spoľahlivé informácie pre strategické rozhodnutie o vstupe výrobného podniku na trh v Číne. |
cs |
| dc.format |
73s. 12 s. obr. prílohy |
cs |
| dc.format.extent |
913914 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
riziká vstupu na zahraničný trh
|
cs |
| dc.subject |
rozhodnutie ísť/neísť na zahraničný trh
|
cs |
| dc.subject |
výber stratégie podniku
|
cs |
| dc.subject |
atraktivita trhu
|
cs |
| dc.subject |
typológia čínskych podnikov
|
cs |
| dc.subject |
Entering Risks of Foreign Markets
|
en |
| dc.subject |
Decision Go/Not Go to Foreign market
|
en |
| dc.subject |
Market Actactiveness
|
en |
| dc.subject |
Market Entry Strategies
|
en |
| dc.subject |
Types of enterprises in China
|
en |
| dc.title |
Analýza možnosti vstupu výrobní společnosti na čínský trh |
cs |
| dc.title.alternative |
Analysis of production enterprise options in the Chinese market |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Fialová, Monika |
|
| dc.date.accepted |
2007-06-11 |
|
| dc.description.abstract-translated |
This bachelor thesis analyses and investigates a fundamental issue in the current establishment and adaptation of Czech and Slovak small and medium sized enterprises in the Chinese market. The core discussion moves sequentially through following subjects: the analysis of attractiveness, the decision making process, locatization analysis and the types and conditions of private enterprise in China. Together with some experience of businessman it offers the improvement in the different ways to penetrate into foreign market. The result gives relevant and reliable information in relation to strategic decision making about market entry modes for Czech and Slovak small and medium manufacturing companies considering doing business in China |
en |
| dc.description.department |
Ústav ekonomie |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/112
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
3845
|
|
| dc.date.assigned |
2007-03-16 |
|
| utb.result.grade |
E |
|
| local.subject |
průzkum trhu
|
cs |
| local.subject |
zahraniční trhy
|
cs |
| local.subject |
Čína
|
cs |
| local.subject |
market survey
|
en |
| local.subject |
foreign markets
|
en |
| local.subject |
China
|
en |
