| dc.contributor.advisor |
Taraba, Pavel
|
|
| dc.contributor.author |
Udvorková, Klaudia
|
|
| dc.date.accessioned |
2013-10-11T19:31:03Z |
|
| dc.date.available |
2013-10-11T19:31:03Z |
|
| dc.date.issued |
2013-02-25 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/24434
|
|
| dc.description.abstract |
Bakalárska práca je zameraná na problematiku marketingového mixu a vyhodnocuje nastavenie marketingových nástrojov spoločnosti ŠTÚDIO TEXO s.r.o. Teoretická časť je zameraná na marketingový mix s dôrazom na marketingovú komunikáciu. Bližšie rozoberá jednotlivé nástroje rozšíreného marketingového mixu, medzi ktoré patrí produkt, cena, distribúcia, marketingová komunikácia, ľudia, materiálne prostredie a procesy. Praktická časť sa zaoberá zhodnotením nástrojov marketingového mixu spoločnosti. Na základe poskytnutých informácií zo spoločnosti a vykonaní portfóliovej analýzy, SWOT analýzy a rozhovoru boli spoločnosti navrhnuté odporúčania vedúce k zdokonaleniu marketingového mixu v spoločnosti. |
cs |
| dc.format |
65s. (83 628 znakov) |
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| dc.format.extent |
2320070 bytes |
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| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
marketing
|
cs |
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
produkt
|
cs |
| dc.subject |
cena
|
cs |
| dc.subject |
distribúcia
|
cs |
| dc.subject |
marketingová komunikácia
|
cs |
| dc.subject |
ľudia
|
cs |
| dc.subject |
materiálne prostredie
|
cs |
| dc.subject |
procesy
|
cs |
| dc.subject |
marketing
|
en |
| dc.subject |
marketing mix
|
en |
| dc.subject |
product
|
en |
| dc.subject |
price
|
en |
| dc.subject |
distribution
|
en |
| dc.subject |
marketing communication
|
en |
| dc.subject |
people
|
en |
| dc.subject |
material environments
|
en |
| dc.subject |
processes
|
en |
| dc.title |
Analýza marketingového mixu v podniku |
cs |
| dc.title.alternative |
Analysis of the Marketing Mix in Business |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Tomaštík, Marek |
|
| dc.date.accepted |
2013-06-04 |
|
| dc.description.abstract-translated |
The Bachelor's thesis is concerned with issue of marketing mix and evaluates settings of marketing tools in the company ŠTÚDIO TEXO, s.r.o. The theoretical part is focused on marketing mix with an emphasis on marketing communication. There are listed various widespread tools of marketing mix like product, price, distribution, marketing communication, people, material environments and processes. The practical part deals with evaluation tools of marketing mix in the company. On the basis of informations from the company, portfolio analyzes, SWOT analysis and interview were suggested new recommendations leading to improving marketing mix in the company. |
en |
| dc.description.department |
Ústav logistiky |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/106
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Logistika a management |
cs |
| dc.thesis.degree-discipline |
Logistics and Management |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta logistiky a krizového řízení |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Logistics and Crisis Management |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
31446
|
|
| utb.result.grade |
B |
|
| dc.date.submitted |
2013-05-06 |
|
| local.subject |
reklamní agentury
|
cs |
| local.subject |
marketingová komunikace
|
cs |
| local.subject |
advertising agencies
|
en |
| local.subject |
communication in marketing
|
en |
