| dc.contributor.advisor |
Horáková, Monika
|
|
| dc.contributor.author |
Neřád, Jakub
|
|
| dc.date.accessioned |
2013-10-11T11:54:36Z |
|
| dc.date.available |
2013-10-11T11:54:36Z |
|
| dc.date.issued |
2013-02-22 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/24168
|
|
| dc.description.abstract |
Tématem bakalářské práce je marketingová komunikace firmy MEGACORP ? Plus, s.r.o. Práce je rozdělena na teoretickou a praktickou část. První část popisuje marketingovou komunikaci a metody analýz, použitých v druhé části. Druhá obsahuje popis společnosti, analýzu současného stavu za pomocí SWOT analýzy, SPACE matice, QSPM matice a BCG matice a návrh marketingové komunikace za účelem zlepšení současné situace společnosti MEGACORP ? Plus, s.r.o. |
cs |
| dc.format |
65 s. (75 149 znaků). Př 2 s. |
cs |
| dc.format.extent |
2009779 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
marketing
|
cs |
| dc.subject |
komunikace
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
BCG matice
|
cs |
| dc.subject |
marketing
|
en |
| dc.subject |
communication
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
BCG matrix
|
en |
| dc.title |
Marketingová komunikace ve firmě MEGACORP - Plus, s.r.o. |
cs |
| dc.title.alternative |
Marketing Communication of MEGACORP - Plus Ltd. Company |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Dobeš, Kamil |
|
| dc.date.accepted |
2013-06-03 |
|
| dc.description.abstract-translated |
The main topic of this bachelor thesis is marketing communication of the MEGACORP ? Plus Ltd. Company. The thesis is divided into a theoretical and a practical part. The first part describes marketing communication and methods used for its analysis in the following second part. The second part includes a description of the company, an analysis of the current state through the SWOT analysis, SPACE matrix, QSPM and BCG matrix, and proposals how to improve the current state of the MEGACORP ? Plus Ltd. with respect to marketing communication. |
en |
| dc.description.department |
Ústav ekonomie |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/112
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika, specializace Management a ekonomika podniku |
cs |
| dc.thesis.degree-discipline |
Management and Economics Specialization: Enterprise Management and Economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
30494
|
|
| utb.result.grade |
D |
|
| dc.date.submitted |
2013-05-17 |
|
| local.subject |
strojírenské podniky
|
cs |
| local.subject |
marketingová komunikace
|
cs |
| local.subject |
engineering companies
|
en |
| local.subject |
communication in marketing
|
en |
