Deadmau5 - marketing umělce hudebního průmyslu

Vrága, Jan

Deadmau5 - marketing umělce hudebního průmyslu

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Deadmau5 - marketing umělce hudebního průmyslu

dc.contributor.advisor	Bačuvčík, Radim
dc.contributor.author	Vrága, Jan
dc.date.accessioned	2013-10-10T20:54:03Z
dc.date.available	2013-10-10T20:54:03Z
dc.date.issued	2012-10-01
dc.identifier	Elektronický archiv Knihovny UTB	cs
dc.identifier.uri	http://hdl.handle.net/10563/23728
dc.description.abstract	Bakalarska prace se zabyva marketingem umelce-hudebniho producenta s pseudonymem Deadmau5. Teoretickacka cast je zamerena na problematiku hudby, historie hudebniho prumyslu a lehce se dotkne statusu celebrity. V prakticke casti autor provede resersi marketingovych aktivit, pricemz bude vychazet z teorie marketingu. Nasledny vyzkum na youtube by mel alespon z casti objasnit oblibenost ci neoblibenost jednotlivych marketingovych aktivit; bude zamereny na spojeni Deadmau5e s jinymi znackami. Hlavnim cilem bakalarske prace je prozkoumat, jak Deadmau5 dosahl sveho uspechu.	cs
dc.format	61	cs
dc.format.extent	5105021 bytes	cs
dc.format.mimetype	application/pdf	cs
dc.language.iso	cs
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	Deadmau5	cs
dc.subject	marketing	cs
dc.subject	marketingove komunikace	cs
dc.subject	hudba	cs
dc.subject	producent	cs
dc.subject	hudebni prumysl	cs
dc.subject	Keywords: Deadmau5	en
dc.subject	marketing	en
dc.subject	marketing communication	en
dc.subject	music	en
dc.subject	producent	en
dc.subject	music industry	en
dc.title	Deadmau5 - marketing umělce hudebního průmyslu	cs
dc.title.alternative	Deadmau5 - Artist Marketing in the Music Industry	en
dc.type	bakalářská práce	cs
dc.contributor.referee	Göttlichová, Marcela
dc.date.accepted	2013-05-21
dc.description.abstract-translated	The bachelor thesis deals with artist marketing-music producer, whose pseudonym is Deadmau5. The theoretical part is concern about music, history of music industry and slightly about celebrity status. Author make search of marketing aktivit while this search is based on marketing theory. Youtube research should at least partialy clarify popularity of some of the marketing activities. Research in focused on connection between Deadmau5 and other brands. The main objctive of bachelor thesis is to research how Deadmau5 achieved his succes.	en
dc.description.department	Ústav marketingových komunikací	cs
dc.description.result	obhájeno	cs
dc.parent.uri	http://hdl.handle.net/10563/126	cs
dc.parent.uri	http://hdl.handle.net/10563/220	cs
dc.thesis.degree-discipline	Marketingové komunikace	cs
dc.thesis.degree-discipline	Marketing Communications	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Multimedia Communications	en
dc.thesis.degree-name	Bc.	cs
dc.thesis.degree-program	Mediální a komunikační studia	cs
dc.thesis.degree-program	Media and Communication Studies	en
dc.identifier.stag	32352
utb.result.grade	E
dc.date.submitted	2013-04-26