Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia
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dc.contributor.advisor |
Chovancová, Miloslava
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dc.contributor.author |
Gharibyan, Gohar
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dc.date.accessioned |
2013-10-10T20:05:51Z |
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dc.date.available |
2013-10-10T20:05:51Z |
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dc.date.issued |
2013-02-22 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
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dc.identifier.uri |
http://hdl.handle.net/10563/23696
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dc.description.abstract |
Všechny typy společností - nové a staré, firmy se snaží re-pozice nebo změnit svůj image-musí mít efektivní osobnost značky. Ve své práci můžeme vidět příklad toho - značky re-umístění v arménské alkoholu market.The značky XYZ re-branding na trhu, to bylo hlavním cílem mé práce. Použil jsem některé marketingové výzkumy a analýzy odhalit situaci a převzít podmínky pro pomoc společnosti XYZ re-značky jeho značkou. Nabídl jsem propagační plán, který zahrnoval tři programy pro dosažení cíle. |
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dc.format |
pg. 88 |
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dc.format.extent |
1231209 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
en |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Bez omezení |
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dc.subject |
značka
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dc.subject |
strategický management
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dc.subject |
brand propagaci
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dc.subject |
marketingový výzkum
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dc.subject |
rebranding
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dc.subject |
brand
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dc.subject |
re-branding
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dc.subject |
strategic management
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dc.subject |
brand promoting
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dc.subject |
marketing research
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dc.title |
Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia |
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dc.title.alternative |
Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia |
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dc.type |
diplomová práce |
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dc.contributor.referee |
Vaněk, Jiří |
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dc.date.accepted |
2013-05-20 |
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dc.description.abstract-translated |
All types of companies - start-ups and old ones, companies seeking to re-position or change their image- need to have effective brand personality. In my work we can see an example of it - XYZ brand re-positioning in Armenian alcoholic market.The XYZ brand re-branding in market it's was main goal of my work. I used some marketing researches and analysis for uncover the situation and assume the conditions for help XYZ Company re-brand his brand. I offered promotional plan, which included 3 programs for achieve the goal. |
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dc.description.department |
Ústav managementu a marketingu |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/175
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dc.parent.uri |
http://hdl.handle.net/10563/220
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dc.thesis.degree-discipline |
Management a marketing |
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dc.thesis.degree-discipline |
Management and Marketing |
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dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
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dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
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dc.thesis.degree-name |
Ing. |
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dc.thesis.degree-program |
Ekonomika a management |
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dc.thesis.degree-program |
Economics and Management |
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dc.identifier.stag |
30710
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utb.result.grade |
D |
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dc.date.submitted |
2013-05-02 |
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