Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia

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Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia

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dc.contributor.advisor Chovancová, Miloslava
dc.contributor.author Gharibyan, Gohar
dc.date.accessioned 2013-10-10T20:05:51Z
dc.date.available 2013-10-10T20:05:51Z
dc.date.issued 2013-02-22
dc.identifier Elektronický archiv Knihovny UTB cs
dc.identifier.uri http://hdl.handle.net/10563/23696
dc.description.abstract Všechny typy společností - nové a staré, firmy se snaží re-pozice nebo změnit svůj image-musí mít efektivní osobnost značky. Ve své práci můžeme vidět příklad toho - značky re-umístění v arménské alkoholu market.The značky XYZ re-branding na trhu, to bylo hlavním cílem mé práce. Použil jsem některé marketingové výzkumy a analýzy odhalit situaci a převzít podmínky pro pomoc společnosti XYZ re-značky jeho značkou. Nabídl jsem propagační plán, který zahrnoval tři programy pro dosažení cíle. cs
dc.format pg. 88 cs
dc.format.extent 1231209 bytes cs
dc.format.mimetype application/pdf cs
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Bez omezení
dc.subject značka cs
dc.subject strategický management cs
dc.subject brand propagaci cs
dc.subject marketingový výzkum cs
dc.subject rebranding cs
dc.subject brand en
dc.subject re-branding en
dc.subject strategic management en
dc.subject brand promoting en
dc.subject marketing research en
dc.title Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia cs
dc.title.alternative Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia en
dc.type diplomová práce cs
dc.contributor.referee Vaněk, Jiří
dc.date.accepted 2013-05-20
dc.description.abstract-translated All types of companies - start-ups and old ones, companies seeking to re-position or change their image- need to have effective brand personality. In my work we can see an example of it - XYZ brand re-positioning in Armenian alcoholic market.The XYZ brand re-branding in market it's was main goal of my work. I used some marketing researches and analysis for uncover the situation and assume the conditions for help XYZ Company re-brand his brand. I offered promotional plan, which included 3 programs for achieve the goal. en
dc.description.department Ústav managementu a marketingu cs
dc.description.result obhájeno cs
dc.parent.uri http://hdl.handle.net/10563/175 cs
dc.parent.uri http://hdl.handle.net/10563/220 cs
dc.thesis.degree-discipline Management a marketing cs
dc.thesis.degree-discipline Management and Marketing en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Ing. cs
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 30710
utb.result.grade D
dc.date.submitted 2013-05-02


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