Analýza konkurenčního prostředí firmy Aba, s.r.o.
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dc.contributor.advisor |
Jurášková, Olga
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dc.contributor.author |
Růžičková, Inka
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dc.date.accessioned |
2010-07-14T01:05:29Z |
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dc.date.available |
2010-07-14T01:05:29Z |
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dc.date.issued |
2006-05-02 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
dc.identifier.uri |
http://hdl.handle.net/10563/2036
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dc.description.abstract |
Cílem této bakalářské práce je analýza konkurenčního prostředí, srovnání s konkurencí a návrhy, jak zlepšit svou konkurenceschopnost. |
cs |
dc.format |
47 |
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dc.format.extent |
784787 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
cs |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Bez omezení |
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dc.subject |
Služby
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cs |
dc.subject |
konkurence
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cs |
dc.subject |
komunikační mix
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cs |
dc.subject |
SWOT analýza
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cs |
dc.subject |
Services
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en |
dc.subject |
competition
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en |
dc.subject |
mix of communication
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en |
dc.subject |
SWOT analysis
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en |
dc.title |
Analýza konkurenčního prostředí firmy Aba, s.r.o. |
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dc.title.alternative |
Analysis of competitive environment of the firm Aba, s.r.o. |
en |
dc.type |
bakalářská práce |
cs |
dc.contributor.referee |
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dc.date.accepted |
2006-06-01 |
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dc.description.abstract-translated |
The objective of this disertation is analysis of competitive environment, the compare with competition and proposals, how to improve its competitive advantage. |
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dc.description.department |
Vyšší odborná škola ekonomická |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/123
|
cs |
dc.parent.uri |
http://hdl.handle.net/10563/220
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cs |
dc.thesis.degree-discipline |
Marketing |
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dc.thesis.degree-discipline |
Marketing |
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dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
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dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
dc.thesis.degree-name |
Bc. |
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dc.thesis.degree-program |
Ekonomika a management |
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dc.thesis.degree-program |
Economics and Management |
en |
dc.identifier.stag |
2547
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dc.date.assigned |
2006-02-28 |
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utb.result.grade |
A |
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