| dc.contributor.advisor |
Zavřelová, Veronika
|
|
| dc.contributor.author |
Miček, Marian
|
|
| dc.date.accessioned |
2010-07-14T01:04:46Z |
|
| dc.date.available |
2013-05-15T23:00:26Z |
|
| dc.date.issued |
2006-05-15 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/2033
|
|
| dc.description.abstract |
Táto diplomová práca sa zaoberá aspektami založenia "online hernej siete" - procesom založenia súkromne vlastnenej spoločsnoti (tzv. game service provider), jej ponuky produktov a hostingových služieb, zákazníckym portfóliom, analýzou vnútorného a vonkajšieho prostredia a marketingovými stratégiami, s ktorými by mala dosiahnuť úspech na trhu. |
cs |
| dc.format |
101 s., 13 s. obr. príloh |
cs |
| dc.format.extent |
3042890 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
en |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná bez omezení od 15.05.2013 |
|
| dc.subject |
firma
|
cs |
| dc.subject |
založenia
|
cs |
| dc.subject |
hosting
|
cs |
| dc.subject |
marketing
|
cs |
| dc.subject |
sieť
|
cs |
| dc.subject |
company
|
en |
| dc.subject |
foundation
|
en |
| dc.subject |
hosting
|
en |
| dc.subject |
marketing
|
en |
| dc.subject |
network
|
en |
| dc.title |
Marketing and communication strategy of a new founded company |
cs |
| dc.title.alternative |
Marketing and communication strategy of a new founded company |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Prachař, Štěpán |
|
| dc.date.accepted |
2006-05-31 |
|
| dc.description.abstract-translated |
This master thesis deals with the aspects of founding a new online gaming network. It will be divided into five fundamental categories: the process of establishing a privately owned company (game service provider), an overview of offered products and hosting services, customer portfolios, analyses of internal and external environments and marketing strategies to achieve sucess on the market. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/185
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
veřejné |
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Mgr. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
2724
|
|
| dc.date.assigned |
2006-01-13 |
|
| utb.result.grade |
B |
|
