| dc.contributor.advisor |
Tučková, Zuzana
|
|
| dc.contributor.author |
Matušincová, Radka
|
|
| dc.date.accessioned |
2013-10-04T05:48:09Z |
|
| dc.date.available |
2013-10-04T05:48:09Z |
|
| dc.date.issued |
2012-03-26 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/19199
|
|
| dc.description.abstract |
Tato diplomová práce je napsána za účelem návrhu brandingu Trenčínskeho samosprávní-ho kraje v oblasti CR. Nejdříve je však nutno poznat jeho primární a sekundární ponuku CR. Teprve pak je možné určit konkurenční výhody, které jsou základem pro vytvoření brandingu. Řešený projekt by měl být podroben analýzám a měli by být navrhnuta závěrečná doporučení. |
cs |
| dc.format |
125 s. |
cs |
| dc.format.extent |
35257703 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
cestovní ruch
|
cs |
| dc.subject |
branding
|
cs |
| dc.subject |
konkurenční výhody
|
cs |
| dc.subject |
positioning
|
cs |
| dc.subject |
ponuka služeb cestovního ruchu
|
cs |
| dc.subject |
Trenčiansky samosprávny kraj
|
cs |
| dc.subject |
tourism
|
en |
| dc.subject |
branding
|
en |
| dc.subject |
competitive advantages
|
en |
| dc.subject |
positioning
|
en |
| dc.subject |
range of services in tourism
|
en |
| dc.subject |
the Self-governing region of Trenčín
|
en |
| dc.title |
Projekt návrh brandingu TSK v návaznosti na identifikaci jeho konkurenčních výhod v oblasti CR |
cs |
| dc.title.alternative |
Project Proposal for Branding of the Self-governing Region of Trenčín Following the Identification of its Competitive Advantages in Tourism |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Hrivnák, Tomáš |
|
| dc.date.accepted |
2012-05-22 |
|
| dc.description.abstract-translated |
This thesis is written to proposal branding of the Self-governing region of Trenčín in tou-rism. First, it is important to know its primary and secondary range of services in tourism. After that it is possible to define competitive advantages which are basics for creating of branding. Solving project should has be analysed and also it should has be to propose final recommendations. |
en |
| dc.description.department |
Ústav podnikové ekonomiky |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/176
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Podniková ekonomika, specializace Ekonomika cestovního ruchu |
cs |
| dc.thesis.degree-discipline |
Enterprise Economics - Tourism Economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
26981
|
|
| utb.result.grade |
A |
|
| dc.date.submitted |
2012-05-02 |
|
