| dc.contributor.advisor |
Dobeš, Kamil
|
|
| dc.contributor.author |
Kuhajdová, Dominika
|
|
| dc.date.accessioned |
2012-03-10T18:22:00Z |
|
| dc.date.available |
2012-03-10T18:22:00Z |
|
| dc.date.issued |
2011-05-02 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/17619
|
|
| dc.description.abstract |
Hlavným cieľom tejto diplomovej práce je navrhnúť projekt zlepšenia marketingovej ko-munikácie firmy GeneProof, a.s. V teoretickej časti sú spracované poznatky týkajúce sa marketingovej komunikácie, ako aj špecifiká marketingu v zdravotníctve a problematika marketingového výskumu. Analytická časť v stručnosti predstavuje spoločnosť GeneProof a vysvetľuje pojem mole-kulárna in vitro diagnostika. Hlavnou náplňou analytickej časti je SWOT a Porterova ana-lýza a marketingový výskum (kvantitatívny a kvalitatívny). Na základe výsledkov analýz je navrhnutý projekt zlepšenia marketingovej komunikácie spoločnosti GeneProof - Projekt vzdelávacieho portálu v oblasti zdravotníctva so zameraním na diagnostiku. V závere je projekt podrobený časovej, nákladovej a rizikovej analýze. |
cs |
| dc.format |
112 s. |
cs |
| dc.format.extent |
1969633 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Pouze v rámci univerzity |
|
| dc.subject |
marketingová komunikácia
|
cs |
| dc.subject |
proces marketingovej komunikácie
|
cs |
| dc.subject |
marketingová komunikácia na internete
|
cs |
| dc.subject |
marketing v zdravotníctve
|
cs |
| dc.subject |
marketingový výskum
|
cs |
| dc.subject |
Marketing communication
|
en |
| dc.subject |
Process of marketing communications
|
en |
| dc.subject |
Marketing communications on internet
|
en |
| dc.subject |
Marketing in health service
|
en |
| dc.subject |
Marketing research
|
en |
| dc.title |
Projekt zlepšení marketingové komunikace firmy GeneProof, a.s. |
cs |
| dc.title.alternative |
The Project for Improving Marketing Communication of company GeneProof, a.s. |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Klein, Tomáš |
|
| dc.date.accepted |
2011-05-25 |
|
| dc.description.abstract-translated |
The main objective of this master's thesis is the creation of the project for improving GeneProof's marketing communication. In the theoretical part I have included information about the marketing communication. I have also included specifics about marketing in health service and marketing research, too. The analytical part of this work briefly introduces the company and explains the concept of molecular in vitro diagnostics. The main section of the analytical part is the SWOT and Porter analysis along with both the quantitative and qualitative marketing research. On the basis of the results, the analysis suggests a project for improving GeneProof's marketing communication - Project of educational portal in health with specification for diagnostics. In the conclusion, there is a time and cost analysis and a risk analysis of the project. |
en |
| dc.description.department |
Ústav managementu a marketingu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/175
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
21077
|
|
| dc.date.assigned |
2011-03-28 |
|
| utb.result.grade |
A |
|
