Analýza obchodných možností firmy Raven a.s. na Čínskem trhu
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dc.contributor.advisor |
Kloudová, Jitka
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dc.contributor.author |
Jágrik, Jozef
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dc.date.accessioned |
2010-07-13T22:47:49Z |
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dc.date.available |
2012-02-17T13:49:31Z |
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dc.date.issued |
2006-05-19 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
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dc.identifier.uri |
http://hdl.handle.net/10563/1648
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dc.description.abstract |
Táto bakalárska práca sa zaoberá obchodnými možnosťami firmy Raven na čínskom trhu. Práca sa delí na teoretickú a praktickú časť. Analytická časť sa v prvom oddiely venuje a-nalýze vonkajších faktorov, ktoré pôsobia na obchod v Číne. V druhej časti je analýza sil-ných a slabých stránok spoločnosti Raven. V závere možno nájsť SWOT analýzu vstupu tejto spoločnosti na čínsky trh ako aj odporučenia výhodnosti či nevýhodnosti tohoto záme-ru |
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dc.format |
59 s., 8 s. obr. prílohy |
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dc.format.extent |
886076 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
cs |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Práce bude přístupná bez omezení od 19.05.2011 |
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dc.subject |
Čínska Ľudova Republika
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dc.subject |
hrubý domáci produkt
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dc.subject |
SWOT
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dc.subject |
analýza
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dc.subject |
marke-ting
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dc.subject |
konkurencia
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dc.subject |
trh
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dc.subject |
riziko
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dc.subject |
The People Republic Of China
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dc.subject |
gross domestic produkt
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dc.subject |
SWOT
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dc.subject |
analysis
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dc.subject |
mar-keting
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dc.subject |
competition
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dc.subject |
market
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dc.subject |
risk
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dc.title |
Analýza obchodných možností firmy Raven a.s. na Čínskem trhu |
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dc.title.alternative |
Analysis trade possibilities of the Raven company in the chinese market |
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dc.type |
bakalářská práce |
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dc.contributor.referee |
Bieliková, Anna |
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dc.date.accepted |
2006-06-12 |
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dc.description.abstract-translated |
This bachelor's thesis is focused on the trade possibilities of the Raven company in the chi-nese market. The work is separated into two parts, theoretical and pratcical part. The first section in the analytical part is devoted to the analysis of the external factors, which affect the business in China. In the second section, there is analysis of the strong points and weaknesses of the Raven company. There can be find, in the final part, SWOT analysis of entering this company into chinese market. In addition, there are suggestions of profitabili-ty or non-profitability of entring the Raven company into this market. |
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dc.description.department |
Ústav ekonomie |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/112
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dc.parent.uri |
http://hdl.handle.net/10563/220
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dc.thesis.degree-discipline |
Management a ekonomika |
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dc.thesis.degree-discipline |
Management and economics |
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dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
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dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
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dc.thesis.degree-name |
Bc. |
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dc.thesis.degree-program |
Ekonomika a management |
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dc.thesis.degree-program |
Economics and Management |
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dc.identifier.stag |
3885
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dc.date.assigned |
2006-03-13 |
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utb.result.grade |
A |
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local.subject |
průzkum trhu
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cs |
local.subject |
zahraniční trhy
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cs |
local.subject |
Čína
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local.subject |
market survey
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en |
local.subject |
foreign markets
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en |
local.subject |
China
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en |
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