Vertriebswege der Abfallcontainer von der Firma Boterbloem.
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dc.contributor.advisor |
Martinek, David
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dc.contributor.author |
Janišková, Kateřina
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dc.date.accessioned |
2012-03-09T20:57:36Z |
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dc.date.available |
2012-03-09T20:57:36Z |
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dc.date.issued |
2011-05-04 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
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dc.identifier.uri |
http://hdl.handle.net/10563/16333
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dc.description.abstract |
Diese meine Bachelorarbeit beschäftigt sich mit den Vertriebswegen der Abfallcontainer von der Firma Boterbloem. Im theoretischen Teil sind literarische Quellen über Marketing, Distri-bution und Distributionspolitik und verschieden Vertriebsformen beschrieben. Ich erwähne 3 Formen der Vertriebswege. Das ist: Straßenverkehr, Schienenverkehr und Kombiverkehr. Der praktische Teil beschäftigt sich mit der Transportanalyse der Container nach Holland. Ich lege 2 Transportvarianten fest und ich habe konkrete Angebote verarbeiten. Das Hauptziel meiner Bachelorarbeit ist, die beste Variante für den Transport und das beste Angebot auszuwählen und meine Hypothesen zu bestätigen oder zu widerlegen. Ob die Hypothesen in Gegensatz zu Firmenstrategie werden, möchte ich die Lösungen zur Verbesserung vorschlagen. |
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dc.format |
74 s. |
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dc.format.extent |
1588727 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
de |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Bez omezení |
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dc.subject |
Marketing
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dc.subject |
Distribution
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dc.subject |
Vertriebsformen
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dc.subject |
Straßenverkehr
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dc.subject |
Schienenverkehr
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dc.subject |
Kombiverkehr
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dc.subject |
Container
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dc.subject |
Transport
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dc.subject |
Preisangebot
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dc.subject |
Anfrage
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dc.subject |
Angebot
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dc.subject |
Marketing
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dc.subject |
distribution
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dc.subject |
various forms of sales
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en |
dc.subject |
road transportation
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en |
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railway transportation
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en |
dc.subject |
combined transportation
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dc.subject |
container
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dc.subject |
transport
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dc.subject |
quotation
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dc.subject |
offer
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dc.subject |
demand
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dc.title |
Vertriebswege der Abfallcontainer von der Firma Boterbloem. |
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dc.title.alternative |
Trade channels of the waste containers from Boterbloem Ltd. |
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dc.type |
bakalářská práce |
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dc.contributor.referee |
Šilhánová, Renata |
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dc.date.accepted |
2011-06-08 |
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dc.description.abstract-translated |
My baccalaureate work deals with the trade channels of waste containers from the Boterbloem firm. In the theoretical part I am dealing with the marketing, distribution, distributional poli-tics and various forms of sales. I mention 3 trade channels: road transportation, railway trans-portation, and combined transportation. The practical part I am deals the analysis of transport of containers to Holland. I chose 2 transportation varieties and created a particular offer on both of them. The purpose of my baccalaureate work is to choose the best variety of the transportation and after getting the results I would like to confirm or refute the hypothesis which I have stated. In the case that the hypothesis would be in contravention with the firm?s strategies, I would propose a resolution for an improvement of the situation. |
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dc.description.department |
Ústav jazyků |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/99
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dc.parent.uri |
http://hdl.handle.net/10563/220
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dc.thesis.degree-discipline |
Německý jazyk pro manažerskou praxi |
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dc.thesis.degree-discipline |
German for Business Administration |
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dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií |
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dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Humanities |
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dc.thesis.degree-name |
Bc. |
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dc.thesis.degree-program |
Filologie |
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dc.thesis.degree-program |
Philology |
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dc.identifier.stag |
19198
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dc.date.assigned |
2011-01-19 |
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utb.result.grade |
D |
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local.subject |
kontejnery na odpad
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local.subject |
prodej
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local.subject |
odbyt
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local.subject |
nákladní doprava
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cs |
local.subject |
waste containers
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en |
local.subject |
selling
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en |
local.subject |
freight traffic
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en |
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