| dc.contributor.advisor |
Vydrová, Janka
|
|
| dc.contributor.author |
Vaňko, Martin
|
|
| dc.date.accessioned |
2012-03-09T14:33:28Z |
|
| dc.date.available |
2012-03-09T14:33:28Z |
|
| dc.date.issued |
2011-05-20 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/15887
|
|
| dc.description.abstract |
Témou bakalárskej práce je analýza konkurencieschopnosti spoločnosti SCAN quilt a.s. Práca sa skladá z dvoch hlavných častí, teoretickej a praktickej. Prvá časť zhromažďuje teoretické poznatky, čerpané z odbornej literatúry, ktoré sa týkajú konkurencie, konkuren-cieschopnosti a metód slúžiacich k jej meraniu. Praktická časť je zameraná na predstavenie firmy a zhodnotenie jej konkurencieschopnosti pomocou analýz. V práci je využitá SWOT analýza, BCG matica a Porterova analýza piatich konkurenčných síl. Na základe zistených informácií sú v závere formulované návrhy pre zlepšenie konkurencieschopnosti spoloč-nosti. |
cs |
| dc.format |
63 s. (69 251 znakov) |
cs |
| dc.format.extent |
1489448 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Pouze v rámci univerzity |
|
| dc.subject |
konkurencia
|
cs |
| dc.subject |
konkurencieschopnosť
|
cs |
| dc.subject |
BCG matica
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
Porterova analýza piatich konkurenčných síl
|
cs |
| dc.subject |
competition
|
en |
| dc.subject |
competittiveness
|
en |
| dc.subject |
BCG matrix
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
Porter?s analysis of the five competitive strength
|
en |
| dc.title |
Analýza konkurencieschopnosti firmy SCAN quilt a.s. |
cs |
| dc.title.alternative |
Analysis of competitiveness of company SCAN quilt a.s. |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Muchová, Simona |
|
| dc.date.accepted |
2011-06-09 |
|
| dc.description.abstract-translated |
The theme of my Bachelor thesis is The Competitiveness Analysis of the Company SCAN quilt a.s. It is divided into two parts, theoretical and practical. First part aggregates information, which was drawn from literature sources, about competition, competitiveness and methods used for their measure. Practical part focuses on company introduction and competitiveness evaluation by using analysis. The thesis contains SWOT analysis, BCG matrix and Porter?s five competitive strengths. Based on the results of the analysis, the last part of this thesis suggests arrangements for improvement of the company?s com-petitiveness. |
en |
| dc.description.department |
Ústav managementu a marketingu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/116
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
22359
|
|
| dc.date.assigned |
2011-04-04 |
|
| utb.result.grade |
A |
|
