Vizuální styl hotelu.
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dc.contributor.advisor |
Illík, Rostislav
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dc.contributor.author |
Cvrček, Filip
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dc.date.accessioned |
2010-07-19T23:22:09Z |
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dc.date.available |
2010-07-19T23:22:09Z |
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dc.date.issued |
2010-05-17 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
dc.identifier.uri |
http://hdl.handle.net/10563/13311
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dc.description.abstract |
Diplomová práce popisuje vizuální styly hotelů v České Republice a aktuální situaci v marketingové komunikací hotelů. Součástí práce je návrh vizuálního stylu hotelu. |
cs |
dc.format |
157 s.,29 s. tabulky |
cs |
dc.format.extent |
9467011 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
cs |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Bez omezení |
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dc.subject |
Vizuální styl
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cs |
dc.subject |
Hotel
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cs |
dc.subject |
Design
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cs |
dc.subject |
Grafický design
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cs |
dc.subject |
Corporate design
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cs |
dc.subject |
Logo
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cs |
dc.subject |
Logotyp
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cs |
dc.subject |
Značka
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cs |
dc.subject |
Visual style
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en |
dc.subject |
Hotel
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en |
dc.subject |
Design
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en |
dc.subject |
Graphic design
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en |
dc.subject |
Corporate design
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en |
dc.subject |
Logo
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en |
dc.subject |
Logotype
|
en |
dc.subject |
Brand
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en |
dc.title |
Vizuální styl hotelu. |
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dc.title.alternative |
The visual style of hotel. |
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dc.type |
diplomová práce |
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dc.contributor.referee |
Kintera, Vladimír |
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dc.date.accepted |
2010-06-16 |
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dc.description.abstract-translated |
Diploma work describes visual styles of the hotels in the Czech Republic and actual situation in marketing communication of hotels. Part of this work is the layout of the visual style of hotel. |
en |
dc.description.department |
Kabinet teoretických studií |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/227
|
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dc.parent.uri |
http://hdl.handle.net/10563/220
|
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dc.thesis.degree-discipline |
Multimedia a design - Grafický design |
cs |
dc.thesis.degree-discipline |
Multimedia and Design - Graphic Design |
en |
dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
dc.thesis.degree-name |
MgA. |
cs |
dc.thesis.degree-program |
Výtvarná umění |
cs |
dc.thesis.degree-program |
Fine Arts |
en |
dc.identifier.stag |
14062
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dc.date.assigned |
2009-12-01 |
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utb.result.grade |
D |
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