| dc.contributor.advisor |
Horňák, Pavel
|
|
| dc.contributor.author |
Hudecová, Zuzana
|
|
| dc.date.accessioned |
2010-07-19T06:55:50Z |
|
| dc.date.available |
2010-07-19T06:55:50Z |
|
| dc.date.issued |
2010-05-10 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/12150
|
|
| dc.description.abstract |
Autorka sa v práci zaoberá skrytou reklamou ako takou, product placementom, a jej legislatívou - podľa slovenského a rakúskeho práva. V práci sú spomenuté porušenia na slovenskom, rakúskom a nemeckom trhu a taktiež porovnanie skrytej reklamy v spomenutých krajinách. Autorka sa venuje aj názoru respondentov vo svojom výskume, ako a kde vnímajú skrytú reklamu vo svojom živote a pod. |
cs |
| dc.format |
64 s., 13 s. obr. příloh. |
cs |
| dc.format.extent |
4141766 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
skrytá reklama
|
cs |
| dc.subject |
product placement
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
právna úprava
|
cs |
| dc.subject |
hidden advertisement
|
en |
| dc.subject |
product placement
|
en |
| dc.subject |
advertisement
|
en |
| dc.subject |
law
|
en |
| dc.subject |
legislative
|
en |
| dc.title |
Problematika skrytej reklamy v médiách |
cs |
| dc.title.alternative |
Difficulty of hidden advertisement in media |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Brázda, Radim |
|
| dc.date.accepted |
2010-05-25 |
|
| dc.description.abstract-translated |
This article deals with the problematics of hidden advertisement, product placement and its legislative - from he view of slovak and austrian law. In this work there are mentioned trespassing of the law in the Slovak, Austrian and German market and also the comparison of hidden advertisement in the mentioned countries. The article also deals with the opinion of respondents in its research, how and where they perceive hidden advertisement |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/126
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communication Studies |
en |
| dc.identifier.stag |
13661
|
|
| dc.date.assigned |
2009-12-01 |
|
| utb.result.grade |
C |
|
