Projekt marketingového plánu firmy ETIFLEX, s.r.o.
Show simple item record
dc.contributor.advisor |
Chovancová, Miloslava
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dc.contributor.author |
Hotař, Bronislav
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dc.date.accessioned |
2010-07-13T16:24:34Z |
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dc.date.available |
2010-07-13T16:24:34Z |
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dc.date.issued |
2006-05-12 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
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dc.identifier.uri |
http://hdl.handle.net/10563/1147
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dc.description.abstract |
Předmětem diplomové práce je vytvoření marketingového plánu firmy ETIFLEX, s.r.o. První část práce je zaměřena na teoretický průzkum oblasti marketingu. Druhá část se zabývá popisem a rozborem konkrétní firmy a hodnotí využitelnost marketingových strategií pro tuto firmu. V závěrečné části je vytvořen marketingový plán a nová marketingová organizace. |
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dc.format |
96 |
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dc.format.extent |
2855674 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
cs |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Pouze v rámci univerzity |
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dc.subject |
Marketing
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dc.subject |
strategie
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dc.subject |
firma
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dc.subject |
cena
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dc.subject |
trh
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dc.subject |
produkt
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dc.subject |
zákazník
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dc.subject |
příležitost
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dc.subject |
hrozba
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dc.subject |
přednost
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dc.subject |
slabina
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dc.subject |
plán
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dc.subject |
Marketing
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dc.subject |
strategy
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dc.subject |
firm
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dc.subject |
price
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dc.subject |
market
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dc.subject |
product
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dc.subject |
customer
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dc.subject |
opportunity
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dc.subject |
threat
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dc.subject |
strength
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dc.subject |
weakness
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dc.subject |
plan
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dc.title |
Projekt marketingového plánu firmy ETIFLEX, s.r.o. |
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dc.title.alternative |
The project of a marketing plan for the company ETIFLEX, s.r.o. |
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dc.type |
diplomová práce |
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dc.contributor.referee |
Voloch, Jaroslav |
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dc.date.accepted |
2006-06-05 |
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dc.description.abstract-translated |
The aim of this thesis is the creation of the marketing plan of a firm ETIFLEX, s.r.o. The first part is focused at the theoretic survey of the marketing field. The second part is aimed at the description and analysis of the concrete firm and at the assessing the use of the marketing strategy in the firm. In the closing part is created a marketing plan and a new marketing organisation. |
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dc.description.department |
Ústav managementu |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/174
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dc.parent.uri |
http://hdl.handle.net/10563/220
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dc.thesis.degree-discipline |
Management a marketing |
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dc.thesis.degree-discipline |
Management and Marketing |
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dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
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dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
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dc.thesis.degree-name |
Ing. |
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dc.thesis.degree-program |
Ekonomika a management |
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dc.thesis.degree-program |
Economics and management |
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dc.identifier.stag |
3859
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dc.date.assigned |
2006-03-06 |
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utb.result.grade |
B |
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