| dc.contributor.advisor |
Chovancová, Miloslava
|
|
| dc.contributor.author |
Vogeltanzová, Zdeňka
|
|
| dc.date.accessioned |
2010-07-16T18:36:50Z |
|
| dc.date.issued |
2008-05-05 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/6267
|
|
| dc.description.abstract |
Tématem mé diplomové práce je projekt public relations společnosti TESCOMA s.r.o. V úvodu jsou formulovány principy public relations, analyzovány nástroje public relations, zpracován a vyhodnocen výzkum. Na základě závěrů z analýz je zpracován projekt public relations, nákladová a riziková analýza projektu a možnosti vyhodnocení účinnosti projek-tu. |
cs |
| dc.format |
117 s., 39 s. obr. příloh |
cs |
| dc.format.extent |
3022248 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 05.05.2038 |
|
| dc.subject |
Public relations
|
cs |
| dc.subject |
PEST analýza
|
cs |
| dc.subject |
dotazník
|
cs |
| dc.subject |
nástroje PR
|
cs |
| dc.subject |
Public relations
|
en |
| dc.subject |
PEST analysis
|
en |
| dc.subject |
questionnaire
|
en |
| dc.subject |
tools of public relations
|
en |
| dc.title |
Projekt Public Relations společnosti TESCOMA s.r.o. |
cs |
| dc.title.alternative |
Project of Public Relations of The Company TESCOMA, Ltd. |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Vorlová, Růžena |
|
| dc.date.accepted |
2008-05-29 |
|
| dc.date.vskp-available |
2038-05-05 |
|
| dc.description.abstract-translated |
The topic of my diploma thesis is a project of public relations of the company TESCOMA, Ltd. In the introduction are formulated principles of public relations, analysed tools of pub-lic relations, processed and evaluation of research. On the behalf of findings in analysis, is completed a project of public relations, cost and risk analyse and possibilities of evaluation of project. |
en |
| dc.description.department |
Ústav managementu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/174
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
IP |
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and management |
en |
| dc.identifier.stag |
8338
|
|
| dc.date.assigned |
2008-03-14 |
|
| utb.result.grade |
A |
|
