Komunikační strategie projektu
Show simple item record
| dc.contributor.advisor |
Dolínková, Olga
|
|
| dc.contributor.author |
Kľúčiková, Iveta
|
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| dc.date.accessioned |
2023-12-20T13:24:28Z |
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| dc.date.available |
2023-12-20T13:24:28Z |
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| dc.date.issued |
2023-01-31 |
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| dc.identifier |
Elektronický archiv Knihovny UTB |
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| dc.identifier.uri |
http://hdl.handle.net/10563/53016
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| dc.description.abstract |
Diplomová práca sa zaoberá komunikačnou stratégiou pripravovanej vzdelávacej platformy projektu School To Go. Jej teoretická časť prechádza od komunikačnej stratégie cez komunikačný mix a obsahový marketing až po e-learning. Cieľom diplomovej práce je na základe dát z prevedených výskumných metód a teoretických poznatkov vytvoriť návrh komunikačnej stratégie e-learning projektu pre vybranú cieľovú skupinu. |
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| dc.format |
91 s. (137 127 znakov) |
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| dc.language.iso |
cs |
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| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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| dc.rights |
Bez omezení |
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| dc.subject |
e-learning
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cs |
| dc.subject |
komunikačná stratégia
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cs |
| dc.subject |
komunikačný mix
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cs |
| dc.subject |
obsahový marketing
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cs |
| dc.subject |
e-learning
|
en |
| dc.subject |
communication strategy
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en |
| dc.subject |
communication mix
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en |
| dc.subject |
content marketing
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en |
| dc.title |
Komunikační strategie projektu |
|
| dc.title.alternative |
Communication Strategy of the Project |
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| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Wroblowská, Zuzana |
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| dc.date.accepted |
2023-05-24 |
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| dc.description.abstract-translated |
The diploma thesis deals with the communication strategy of the upcoming educational platform of the School To Go project. Its theoretical part goes from communication strategy through communication mix and content marketing to e-learning. The aim of the diploma thesis is to create a proposal for a communication strategy of an e-learning project for a selected target group based on data from research methods and theoretical knowledge. |
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| dc.description.department |
Ústav marketingových komunikací |
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| dc.thesis.degree-discipline |
Marketingová komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Mgr. |
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| dc.thesis.degree-program |
Marketingová komunikace |
cs |
| dc.identifier.stag |
65573
|
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| dc.date.submitted |
2023-04-14 |
|
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